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SCORE: Internet Marketing I

SCORE Portland
601 S.W. 2nd Avenue, Suite 950
Portland, OR 97204, US (map)



The Internet is being used more and more to provide better, faster customer service and communication as well as give you another outlet through which to move your products and services.

This workshop will cover Internet basics and how your small business can benefit by using the Internet. We'll look at how to perform searches, use of your browser and bookmarks, handling e-mail and why your small business should develop a web site. We also cover the basics of web site design.

Discover how to lessen the disadvantage that your small business faces when competing with larger businesses. Your small business web site can be effective virtual marketing collateral that you can update on demand with little or no cost. Your presence on the Internet can be a useful marketing tool by providing richer pre-sale information or post-sale support and service. This can differentiate your product or service from the competition.

Sample Content: * Electronic Media * Introduction to the Internet * The basics of Web Site design * Introduction to Internet Marketing * Search Engine Basics * E-mail basics