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  <div class="vevent h-event"> <h1 class="summary p-name">SCORE Marketing & Marketing Communications 101</h1> <div class='date'><time class="dtstart dt-start" title="2009-01-07T08:00:00" datetime="2009-01-07T08:00:00">Wednesday, January 7, 2009 from 8</time>–<time class="dtend dt-end" title="2009-01-07T11:30:00" datetime="2009-01-07T11:30:00">11:30am</time></div> <div class="location vcard p-location h-card"> <a class="url" href='http://calagator.org/venues/202391112'><span class='fn org p-name'>SCORE Portland </span></a> <div class="adr p-adr h-adr"> <div class="street-address p-street-address">601 S.W. 2nd Avenue, Suite 950</div> <span class="locality p-locality">Portland</span> , <span class="region p-region">OR</span> <span class="postal-code p-postal-code">97204</span> <div class="country-name p-country-name">US</div> (<a href='https://maps.google.com/maps?q=601%20S.W.%202nd%20Avenue,%20Suite%20950,%20Portland%20OR%2097204%20US'>map</a>) </div> </div> <div class="description p-description"> <p>This workshop answers three fundamental questions: 1. What is Marketing? 2. Why is it important? 3. How do you make it work for you?</p> <p>Discover the change in the business environment that makes marketing vital to business success. Learn the power of the brand - and why you are the brand.</p> <p>Discover how analysis of the market, customers, your offering, your distribution, pricing and sales program will lead to developing a powerful marketing plan. Learn about marketing communication vehicles and the pros and cons of each.</p> <p>This dynamic, interactive, half day seminar will answer some fundamental questions about marketing: * What specifically do I need to do to effectively market my business? * Do I need a big budget to do marketing? * How do I compete with others who are doing what I'm doing? * Why do I need a marketing plan? * Discover some essentials that will help you start thinking and acting like a marketing expert.</p> </div> <h3>Links</h3> <ul> <li><a class="url u-url" href="http://www.scorepdx.org/workshops.php">Website</a></li> </ul> </div>