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SAO The Future of Targeted Marketing: Micro-efforts with Macro-thinking

Sentinel Hotel
614 Southwest 11th Avenue
Portland, Oregon 97205, US (map)



The Future of Targeted Marketing: Micro-efforts with Macro-thinking Date: Tue, Nov 18th Time: 7:30am-9:00am Location: Governor Hotel 614 SW 11th Avenue Portland, OR 97205 Cost: $25 for members $45 for non members Registration Deadline: 11/18/2008 Topic: The Future of Targeted Marketing: Micro-efforts with Macro-thinking

As audiences demand more personal attention in their consumer relationships, successful sales and marketing require targeting these consumers with creative niche efforts. One area where this trend has manifested is the broader use of microsites - campaign-specific webpages that we've all seen, maybe even built. Where microsites often fail, however, is in a lack of macro-thinking - they serve a limited function and leave no opportunities to build a larger relationship. This presentation will impart key insights on how applying strategic big-picture thinking in the use of microsites can improve the quality of your sales conversations.

Moderator: Bryan Campbell

Speakers: Brad Smith, Executive Director, Webvisions Conference Webvisions is a nationally recognized event that explores the future of the Web. Since 2001, he has worked with an all-star list of visionaries in technology, design, user experience and business strategy, from leading companies such as Google, Apple, Netflix, LinkedIn, Flickr and many more. In his day job, Brad is the Creative Director for Hot Pepper Studios, an award winning design firm located in Portland, Oregon

Mike Caplan, Director of Client Services, Ascentium Mike brings over 13 years of marketing and advertising experience. Over his career, Mike has helped launch new companies, new products and new brands on a national and global scale for B2B and B2C clients.

Mike brings a specialized focus in interactive and direct marketing to the Ascentium Team - and is an expert within all phases of the customer life-cycle (acquisition, retention, stimulation). In addition, Mike also formulates marketing and sales strategies for Fortune 5000 firms - and brings expertise in Channel and Partner marketing as well.

Some of the brands Mike has worked on over his career include technology accounts (Microsoft, Intel, HP, Cisco, Dell, Red Hat, Novell, AMD, Hummingbird Communications, Computer Associates, Bearing Point and Accenture) and consumer accounts (Chicago Bulls, Old Spaghetti Factory, Trendwest Resorts, Cars.com, NewHomeNetwork.com, Apartments.com, Chicago Tribune, Lettuce Entertain You and All-in Energy Drink).

Program Agenda: 7:30am-8:00am - Registration Breakfast 8:00am-8:40am - Presentation 8:40am-9:00am - Questions & Answers

Due to venue attendance guarantees, there will be an additional $5.00 added to your registration fee for the "Pay at the Door" option or to register on site.

Parking Information: Metered parking is available on the street on either Alder St. or 11th St. There is a SmartPark available on the corner of 10th and Yamhill for $1.25 per hour and you can enter the Governor Hotel through the Jake's entrance on 10th St.