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Feb 20, 2014
PDMA Learning and Networking Event -- Roadmapping: Best Practices For Determining "What's Next"
Lucky Labrador Public House

Roadmapping: Best Practices for Determining "What's Next"

PDMA Learning and Networking Event

Thursday, February 20, 2014

6:00 - 8:00 PM

Your Oregon Chapter of the Product Development and Management Association (PDMA) - the folks who bring you ProductCamp Portland – and Pragmatic Marketing invite you to a February Learning and Networking Event featuring a special moderated panel focused on the challenges of product roadmapping.

Good Product Managers are the CEOs of their product. They have a vision, and communicate it effectively, for how their product will grow, evolve, and successfully meet its key objectives. The product roadmap is one of the product manager's key instruments for laying out this vision in more concrete terms, but it's inherently full of challenges. This session will tap into panelists experience to uncover best practices for road mapping including critical factors for feature prioritization, political considerations, and how best to communicate them internally and externally.

Don’t miss this opportunity to hear from three top local product executives on this compelling and challenging area of product management.


Bill Lynch - Co-Founder and Advisor, Jive Software

Bill Lynch is a software entrepreneur and advisor. He is one of the co-founders of Jive Software, a company he started in 2001. Bill led product development efforts for 6 years and then transitioned to Product Management at Jive until his retirement from the company in 2013. Jive grew from two co-founders to a team of almost 700 globally and a successful IPO in December 2011. Today, Bill is an advisor to local startups, organizes networking events for area Product Managers, and serves as the Entrepreneur in Residence at the Portland Development Commission. Bill has a BS in computer science from the University of Iowa.

Andy Mallinger – Director of Product, Iovation

After 5 years as a software developer Andy moved to the dark side (marketing) in order to get free lunches traveling with the sales team. Frequently jumping between product management and product marketing, Andy has been deep in new product research, product road-mapping and go to market planning and execution at Portland companies CenterSpan, Digimarc, RNA networks and Iovation. A lover of variety, technology focus includes SaaS fraud prevention, secure document issuance, mobile-connected content, memory virtualization, and peer to peer networks. Andy grew up in Pittsburgh and earned his BA in computer science at Denison University and an MBA from Northwestern University - Kellogg School of Management.

Julie Anne Reda - VP of Product Strategy, Yesmail Interactive

Julie Anne Reda, is a seasoned product management executive and is responsible to drive the product vision, strategy, roadmap and launch of Yesmail products. Julie Anne, along with her team manages product development and ensures products exceed market demands for innovative solutions that fit the changing landscape of digital marketing. Julie Anne has enabled large organizations such as Walt Disney Company, Fox Broadcasting, Sony Pictures, Ticketmaster and to evolve their products to tailor toward the marketplace.


David Nash - VP Product Management, ADP Dealer Services


6:00 – 6:30pm Gathering / Networking / Refreshments**

6:30 – 6:45pm Announcements (upcoming events, who’s hiring, etc.)

6:45 – 7:30pm Panel Discussion

7:30 – 7:45pm Q&A / Open discussion

7:45 – 8:00pm Networking


$10 on-line registration prior to the event **

$15 at the door

A discount is available for PDMA members.

To register online, click on the website above and scroll down to the "Cost " section

** Note: This is a no-host event. The complete Lucky Lab food and drink menu is available. Grab a cold ale & bite to eat - and bring a friend or colleague to add to the discussion.


In addition to being a venue sponsor for the upcoming learning and networking event and a returning platinum sponsor at [ProductCamp Portland] (, Pragmatic Marketing is supporting the Portland Product Management community by offering three courses in Portland on Feb. 25-27. Instead of buying an airplane ticket, you and your product colleagues can attend their Foundations, Focus and Build courses right here in town. And as an exclusive offer only for our ProductCamp Portland and PDMAO friends: mention ProductCamp Portland or PDMA to receive a free copy of Tuned In when you register for the Portland Pragmatic courses. Find out more at [Pragmatic Marketing in Portland] (

Mar 12, 2015
Implementing a Data-Centric Strategy & Roadmap - Focus on What Really Matters
Portland State University (PSU)

The Portland Data Management user group (DAMA) is committed to thought-provoking presentations that you can apply to your work.

Data is the lifeblood of just about every organization and functional area today. As businesses struggle to come to grips with the data tsunami, it is even more critical to focus on data as an asset that directly supports business imperatives as other organizational assets do. Organizations across most industries attempt to address data opportunities (e.g. Big Data) and data challenges (e.g. data quality) to enhance business unit performance. Unfortunately however, the results of these efforts frequently fall far below expectations due to haphazard approaches. Overall, poor organizational data management (OM) capabilities are the root cause of many of these failures. This workshop will cover three lessons as illustrated in examples, which will help you to establish realistic OM plans and expectations, and help demonstrate the value of such actions to both internal and external decision makers.

Among others, you'll walk away with three takeaways:

  • That organizational thinking must change: Value-added data management practices must be considered and included as a vital part of your business 's strategy.
  • Walk before you run with data focused initiatives: Understand and implement necessary data management prerequisites as a foundation, then build upon that foundation.
  • That there are no silver bullets: Tools alone are not the answer. Specifying business requirements, business practices and data governance are almost always more important.

    Speaker Bio: Peter Aiken, Ph.D., is widely acclaimed as one of the top ten data management authorities worldwide. As a practicing data consultant, author and researcher, he has been actively performing in and studying data management for more than 30 years. Throughout his career, he has held leadership positions and consulted with more than 50 organizations in 20 countries across numerous industries, including defense, banking, healthcare, telecommunications and manufacturing. He is a highly sought-after keynote speaker and author of multiple publications, including his latest book “Monetizing Data Management”. Peter is the Founding Director of Data Blueprint, a data management consulting firm that puts organizations on the right path to leverage data for competitive advantage and operational efficiency. He is also past President of the International Data Management Association (DAMA-I).

    8:00 - 8:30 am - Sign In
    8:30 - 9:45 am - Presentation
    9:45 - 10:00 am - Break, Chapter Announcements
    10:00 - 11:00 am - Presentation continued

    Cost and Registration
    Free for DAMA Portland members!
    $15 for guests
    See the website for a list of corporate members

Apr 4, 2017
The SaaS Product Roadmap
WeWork Custom House

You know the pain: there are so many features you want to build and bugs you want to fix, but there's not enough time to do it all. How should you prioritize? How can you align your product roadmap with your business goals?

We've all wasted time and money building things that nobody wanted, and we've neglected features and UX improvements that could've made a difference. The question is, how do we know what's the optimal way to use our development hours?

These are some of the topics we'll probably discuss:

• Jobs to Be Done (JTBD) framework to align features with business goals

• Scrum, Agile and Kanban frameworks to prioritize issues and manage dev teams

• How to incorporate user feedback into our product roadmap

• How to manage remote teams effectively

• The Lean way of testing assumptions to avoid building things that nobody wants

We're looking forward to sharing what I've learned from my mistakes building Billy, and learning from your experiences as well.

Coffee, tea and draft beer will be provided. Come hang out with other SaaS founders and share your story!