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Feb 20, 2014
PDMA Learning and Networking Event -- Roadmapping: Best Practices For Determining "What's Next"
Lucky Labrador Public House

Roadmapping: Best Practices for Determining "What's Next"

PDMA Learning and Networking Event

Thursday, February 20, 2014

6:00 - 8:00 PM

Your Oregon Chapter of the Product Development and Management Association (PDMA) - the folks who bring you ProductCamp Portland – and Pragmatic Marketing invite you to a February Learning and Networking Event featuring a special moderated panel focused on the challenges of product roadmapping.

Good Product Managers are the CEOs of their product. They have a vision, and communicate it effectively, for how their product will grow, evolve, and successfully meet its key objectives. The product roadmap is one of the product manager's key instruments for laying out this vision in more concrete terms, but it's inherently full of challenges. This session will tap into panelists experience to uncover best practices for road mapping including critical factors for feature prioritization, political considerations, and how best to communicate them internally and externally.

Don’t miss this opportunity to hear from three top local product executives on this compelling and challenging area of product management.


Bill Lynch - Co-Founder and Advisor, Jive Software

Bill Lynch is a software entrepreneur and advisor. He is one of the co-founders of Jive Software, a company he started in 2001. Bill led product development efforts for 6 years and then transitioned to Product Management at Jive until his retirement from the company in 2013. Jive grew from two co-founders to a team of almost 700 globally and a successful IPO in December 2011. Today, Bill is an advisor to local startups, organizes networking events for area Product Managers, and serves as the Entrepreneur in Residence at the Portland Development Commission. Bill has a BS in computer science from the University of Iowa.

Andy Mallinger – Director of Product, Iovation

After 5 years as a software developer Andy moved to the dark side (marketing) in order to get free lunches traveling with the sales team. Frequently jumping between product management and product marketing, Andy has been deep in new product research, product road-mapping and go to market planning and execution at Portland companies CenterSpan, Digimarc, RNA networks and Iovation. A lover of variety, technology focus includes SaaS fraud prevention, secure document issuance, mobile-connected content, memory virtualization, and peer to peer networks. Andy grew up in Pittsburgh and earned his BA in computer science at Denison University and an MBA from Northwestern University - Kellogg School of Management.

Julie Anne Reda - VP of Product Strategy, Yesmail Interactive

Julie Anne Reda, is a seasoned product management executive and is responsible to drive the product vision, strategy, roadmap and launch of Yesmail products. Julie Anne, along with her team manages product development and ensures products exceed market demands for innovative solutions that fit the changing landscape of digital marketing. Julie Anne has enabled large organizations such as Walt Disney Company, Fox Broadcasting, Sony Pictures, Ticketmaster and to evolve their products to tailor toward the marketplace.


David Nash - VP Product Management, ADP Dealer Services


6:00 – 6:30pm Gathering / Networking / Refreshments**

6:30 – 6:45pm Announcements (upcoming events, who’s hiring, etc.)

6:45 – 7:30pm Panel Discussion

7:30 – 7:45pm Q&A / Open discussion

7:45 – 8:00pm Networking


$10 on-line registration prior to the event **

$15 at the door

A discount is available for PDMA members.

To register online, click on the website above and scroll down to the "Cost " section

** Note: This is a no-host event. The complete Lucky Lab food and drink menu is available. Grab a cold ale & bite to eat - and bring a friend or colleague to add to the discussion.


In addition to being a venue sponsor for the upcoming learning and networking event and a returning platinum sponsor at [ProductCamp Portland] (, Pragmatic Marketing is supporting the Portland Product Management community by offering three courses in Portland on Feb. 25-27. Instead of buying an airplane ticket, you and your product colleagues can attend their Foundations, Focus and Build courses right here in town. And as an exclusive offer only for our ProductCamp Portland and PDMAO friends: mention ProductCamp Portland or PDMA to receive a free copy of Tuned In when you register for the Portland Pragmatic courses. Find out more at [Pragmatic Marketing in Portland] (

Oct 27, 2010
TiE Oregon: The Story Behind Wikipedia and the Jive Software Story
Perkins Coie (PDX)

Inspiration - The Force Behind Innovation

Inspiration is a new series of events presented by TiE (The Indus Entrepreneurs)Oregon that will focus on the bedrock of all entrepreneurial endeavors. Successful entrepreneurship requires several elements - inspiration, innovation and if you are focused on the outcome - sound business strategy. However, this series will focus on the creativity that drives the process - the journey, not the destination.

This event will feature two inspired engineers, Ward Cunningham, CTO of and the engineer who pioneered the technology behind Wikipedia and came up with the term "Wiki", and Matt Tucker, CTO and co-founder of Jive Software. Ward will talk about the inspiration behind the Wiki technology, his journey through its growth and the future of Wikipedia. Matt will discuss collaboration software

6.00PM to 7.00 PM Food, Networking 7.00PM to 8.30 PM Speaker Presentations Registration required Fees
Member $15
Student $10
Guest $25 + $5 at the door.

Contact Us Phone: 503 226 8677 Website: