With each new tool and prospect, the B2B marketing landscape shifts. Alongside these changes, the use cases of pre-defined templates and processes for understanding our audience move minute-to-minute. Marketers need to react more quickly to the needs of their customers and advocates and such real-time engagement has a multiplier effect on our lead funnels.

Join the TAO Marketing Community as we explore the shift from leading, to being customer-led, including:

*Are the days of a pre-defined buyer's journey becoming a thing of the past?

*How can we all be good listeners and good marketers?

*Is there a multiplier effect when we measure the impact of advocacy on the lead funnel?

The hand-selected panel by our TAO Marketing Committee will host a group of Oregon's tech marketing leaders to share their stories and advice. All attendees are encouraged to join the conversation, share experiences, and get answers to burning questions.

Panelists

Bill Schneider - Senior Director of Product Marketing, Urban Airship

Pinky Gonzales - Director of Marketing, Digimarc

Julie Zisman - Head of Marketing, Little Bird

Janet Johnson - Consulting CMO, O'Johnson Partner

Moderator

Ashley Hall - Partner Marketing Manager, iovation