BEGIN:VCALENDAR PRODID;X-RICAL-TZSOURCE=TZINFO:-//Calagator//EN CALSCALE:GREGORIAN X-WR-CALNAME:Calagator METHOD:PUBLISH VERSION:2.0 BEGIN:VTIMEZONE TZID;X-RICAL-TZSOURCE=TZINFO:America/Los_Angeles BEGIN:DAYLIGHT DTSTART:20260308T020000 RDATE:20260308T020000 TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20260430T165120Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20260512T170000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20260512T150000 DTSTAMP;VALUE=DATE-TIME:20260430T165120Z LAST-MODIFIED;VALUE=DATE-TIME:20260430T165120Z UID:http://calagator.org/events/1250482552 DESCRIPTION:A toolkit for founders from Ali Maaxa\, Ph.D.\, incubation pr oduct &\; marketing strategist (founder: ProductTheory.io\, former: A WS AI\, New Relic AI\, Meta AI\, Recreation.gov)\, guest VC expert Maria nne Motus (UC Berkeley Business School)\, PDX startup dev team Semi-Dece nt\, and leaders from CHIFOO and the ORPIB Incubator. \;\n \;\nThi s is a FREE lightning workshop to help scrappy startup founders nail pro duct-market fit (PMF) and go-to-market strategy (GTM). Be your own incub ator\, be nimble\, and be ready to answer deep strategic questions for p otential investors\, flagship customers\, or strategic partners — in a f lash. \;\n \;\nSure\, PMF and GTM are buzzwords thrown around cons tantly. But they stand in for due diligence that actually makes a differ ence. Skipping the fundamentals is the primary reason 91% of startups fa il: \;\n \;\nThe classic frameworks that undergird successful incu bations — from enterprise AI to EdTech startups \;\nRigorous market r esearch powered by smart AI context engineering \;\nReal-deal\, progr essive hypothesis-testing toward a heavy-hitting MVP \;\nIn fact\, 82 % of "\;failed"\; founders say that challenging their assumption s about their market would have saved their business. \;\n \;\nMos t startups don't find product-market fit for one of two reasons: consult ancies charge high overhead to run studies and then throw their findings over the wall — or founders rely on raw AI outputs without the framewor ks and context engineering that hold up under VC scrutiny and real produ ct + user discovery. \;\n \;\nFounders need a toolkit they can use throughout their entire product and business development journey. Befor e you hire a fractional\, take generic expert advice from someone who do esn't understand your context\, or worse — guess your way into brand dam age — let us help you develop your ProductTheory with startup-friendly c anvases that will anchor your pitch deck and your upcoming rounds of cri tical business decisions. \;\n \;\nLearn more about Ali Maaxa's wo rk: https://www.linkedin.com/in/alimaaxa/ \;\n \;\nGet on board wi th ProductTheory.io: https://www.producttheory.io/\n\nTags: Portland Sta rtup Week\, startups\, innovation\, aws\, product market fit\, go to mar ket strategy\n\nImported from: http://calagator.org/events/1250482552 URL:https://eventship.com/event/product-market-fit-go-to-market-strategy- a-lightning-workshop-for-founders SUMMARY:Product-Market Fit + Go To Market Strategy: A Free Lightning Work shop for Founders LOCATION:Kiln: 1120 Southeast Madison Street\, Portland OR 97214 US SEQUENCE:1 END:VEVENT END:VCALENDAR