BEGIN:VCALENDAR PRODID;X-RICAL-TZSOURCE=TZINFO:-//Calagator//EN CALSCALE:GREGORIAN X-WR-CALNAME:Calagator METHOD:PUBLISH VERSION:2.0 BEGIN:VTIMEZONE TZID;X-RICAL-TZSOURCE=TZINFO:America/Los_Angeles BEGIN:DAYLIGHT DTSTART:20250309T020000 RDATE:20250309T020000 TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20250930T031537Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20251008T120000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20251008T110000 DTSTAMP;VALUE=DATE-TIME:20250930T031537Z LAST-MODIFIED;VALUE=DATE-TIME:20260513T005238Z UID:http://calagator.org/events/1250482227 DESCRIPTION:​Launch with precision in today's market. \;\n \;\n​The go-to-market landscape has fundamentally shifted. What worked even two years ago may not work today\, with changes in how buyers discover solut ions\, evaluate options\, and make purchasing decisions. This session fo cuses on current\, effective approaches to reaching your market and driv ing adoption. We'll cover positioning strategies that resonate\, channel selection that matches your audience\, and launch tactics that generate meaningful traction in today's environment. \;\n \;\n​ProductTheo ry.io workshop series at Kiln: \;\n \;\n​There’s one challenge all founders have in common\, especially in 2025. It’s achieving product ma rket fit. \;\n \;\n​This free workshop series at Kiln is based on ProductTheory’s celebrated Product-Market Fit Canvas: a framework for en suring smart\, data-driven product development and market strategy. Open to both Kiln members and the broader entrepreneurial community. \;\ n \;\n​Why This Series Matters: Dr. Ali Maaxa has spent 20 years in t he trenches - from Big Tech innovation teams to zero-to-one product laun ches. She's seen what works and what wastes time. These aren't theoretic al workshops\; they're based on frameworks that have powered successful launches for AWS\, Recreation.gov\, and dozens of startups who went from idea to revenue. \;\n \;\n​Free for both Kiln members and the bro ader community because great products make everyone's ecosystem stronger . Just show up ready to work. \;\n \;\n​Open to both Kiln members and the broader entrepreneurial community. Non-members get a free day pa ss to Kiln with their participation. \;\n \;\n​Session 1: Building &\; Testing your MVP (Minimum Viable Product) 9/24/25\, 11:00 a.m.\, Kiln \;\n \;\n​Session 2: : Understanding Your Ideal Customer Pro file https://luma.com/7zmulrns 10/1/25\, Noon\, Kiln \;\n \;\n​Ses sion 3: Go-to-Market Strategy: New Approaches for the 2025 Landscape htt ps://lu.ma/xstcod52 10/8/25\, 11:00 a.m.\, Kiln: \;\n \;\n​Sessio n 4: Product-Market Discovery: A Deep-Dive for Learning\, Testing &\; Earning with Customers &\; Users https://luma.com/dx4xeeji 10/20/25\ , 1-3 p.m.\, Kiln \;\n \;\n​Kiln \;\n\n\nTags: startups\, gtm\, go to market\, product management\, ux\n\nImported from: http://calagat or.org/events/1250482227 URL:https://luma.com/xstcod52 SUMMARY:Go-to-Market Strategy: New Approaches for the 2025 Landscape: Nai ling Product-Market Fit: A Free Workshop Series: SESSION 3 LOCATION:Kiln: 1120 Southeast Madison Street\, Portland OR 97214 US SEQUENCE:2 END:VEVENT END:VCALENDAR