BEGIN:VCALENDAR PRODID;X-RICAL-TZSOURCE=TZINFO:-//Calagator//EN CALSCALE:GREGORIAN X-WR-CALNAME:Calagator METHOD:PUBLISH VERSION:2.0 BEGIN:VTIMEZONE TZID;X-RICAL-TZSOURCE=TZINFO:America/Los_Angeles BEGIN:STANDARD DTSTART:20131103T020000 RDATE:20131103T020000 TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST END:STANDARD END:VTIMEZONE BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20140131T045119Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20140212T130000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20140212T120000 DTSTAMP;VALUE=DATE-TIME:20140131T045119Z LAST-MODIFIED;VALUE=DATE-TIME:20140131T045119Z UID:http://calagator.org/events/1250465616 DESCRIPTION:Anvil Media Lunch &\; Learn \;\n \;\nJoin Alicia Nag el from Alicia Nagel Creative for a seminar on branding and audiences on February 12. \;\n \;\nYou might think that your target audience is “everyone”\, but marketing to everyone often leads to generic messagi ng that goes unnoticed. Instead\, show a little personality! Embrace you r core values and let your passion shine through. By defining your brand and identifying your target audience(s) you can connect with your custo mers. When you understand your customer\, you can anticipate their decis ion-making process and ace their evaluation of your product or service. Customers who forge a bond with your brand spread the word about your co mpany’s awesomeness and become brand evangelists. Seminar attendees will learn how to define their brand\, define their target audience(s)\, ant icipate their audience’s decision making process\, and foster brand evan gelists for their company. Presentation will be followed by a brief Q&am p\;A. \;\n \;\nRead The 5 Stages of Getting To Know Your Audience for a taste of some of the topics which will be covered. \;\n \;\n The presentation will be an educational Lunch &\; Learn event from No on to 1 p.m. at the Anvil office. Food and beverages will be provided. R egister now to save your seat! \;\n \;\n**Cost:** Free \;\n \;\nRegister for the Seminar\n\nTags: marketing\, branding\, seminar\, a dvertising\, free\, lunch\, diy\n\nImported from: http://calagator.org/e vents/1250465616 URL:http://Anvil Media SUMMARY:Be Your Own Brand Evangelist: adventures in DIY branding and targ et audience definition LOCATION:Anvil Media: 310 NE Failing St.\, Portland OR 97212 US SEQUENCE:1 END:VEVENT END:VCALENDAR