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CREATED;VALUE=DATE-TIME:20130110T175113Z
DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20130207T210000
DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20130207T180000
DTSTAMP;VALUE=DATE-TIME:20130110T175113Z
LAST-MODIFIED;VALUE=DATE-TIME:20130111T081340Z
UID:http://calagator.org/events/1250463367
DESCRIPTION:Hey\, What’s the Big Data?&#13\;\nHow business intelligence i
 s determining design\, development\, and marketing decisions&#13\;\n &#1
 3\;\n&#13\;\nIt’s time to say goodbye to old school analytics\, and hell
 o to big data. Big data involves huge data sets\, coming in at different
  speeds\, from all directions. Everyday\, we create 2.5 quintillion byte
 s of data online. All that data (a quintillion has 30 zeros) comes from 
 social media\, digital pictures\, purchase transactions\, and elsewhere 
 on the web.&#13\;\nThis kind of data sinks traditional database systems.
  To analyze the data\, we need fancier systems. That’s why IBM Watson wo
 n Jeopardy\, but Siri continues to drive us crazy with her analytical sh
 ortcomings. &#13\;\n&#13\;\nPredictive analytics can figure out how to l
 and on Mars\, but it cannot predict who will buy a Mars bar. What gives?
  Luckily\, marketing automation tools from companies like Eloqua and Mar
 keto are changing the game.&#13\;\n&#13\;\nJoin us for a dive into the s
 ea of data. This panel examines how understanding and working with data 
 will optimize business actions in real time.&#13\;\n&#13\;\nYou will:&#1
 3\;\n •Learn how humanizing data will help maintain a competitive advant
 age &#13\;\n•Find out why big data isn’t just for big companies &#13\;\n
 •Hear case studies of companies who are successfully interpreting data t
 o predict the needs of their customers\, increase purchases and save mon
 ey&#13\;\n •Listen to thought leaders and get ahead of the big data wave
 &#13\;\n &#13\;\nPanelists Include:&#13\;\n •Hillary Ervin\, Marketing a
 t Tripwire\, Inc.&#13\;\n•David Steinberg\, CEO at The Steinberg Group&#
 13\;\n•Bob Newell\, Director at Information Builders (In from New York) 
 &#13\;\n•Mike Smitheman\, VP of Marketing at GoodData (In from San Franc
 isco)&#13\;\n &#13\;\nEvent Details:&#13\;\nWhen:    Thursday\, February
  7\, 2013&#13\;\nWhere:  CrowdCompass Office (in the Ford Building)\, 25
 05 SE 11th Ave.\, #300\, Portlan\, OR  &#13\;\nTime: 6:00 - 9:00 PM&#13\
 ;\nCost: $5.00 Members and Nonmembers&#13\;\nRegister:  TAO - 503-624-54
 52&#13\;\n&#13\;\nSeries Sponsor:&#13\;\nAdobe Systems&#13\;\nCrowdCompa
 ss/CVENT\n\nTags: marketing\, data\, big data\, technology\, startups\, 
 meetups\, tech\n\nImported from: http://calagator.org/events/1250463367
URL:http://www.techoregon.org/events/event_details.asp?id=281273&group=
SUMMARY:Technology Association of Oregon Marketing Forum:  Hey\, What's t
 he Big Data?
LOCATION:CrowdCompass office in the Ford Building: 2505 SE 11th Avenue\, 
 #300\, Portland OR 97202 US
SEQUENCE:4
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