BEGIN:VCALENDAR PRODID;X-RICAL-TZSOURCE=TZINFO:-//Calagator//EN CALSCALE:GREGORIAN X-WR-CALNAME:Calagator METHOD:PUBLISH VERSION:2.0 BEGIN:VTIMEZONE TZID;X-RICAL-TZSOURCE=TZINFO:America/Los_Angeles BEGIN:DAYLIGHT DTSTART:20110313T020000 RDATE:20110313T020000 TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20111003T153014Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20111005T210000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20111005T190000 DTSTAMP;VALUE=DATE-TIME:20111003T153014Z LAST-MODIFIED;VALUE=DATE-TIME:20140716T224315Z UID:http://calagator.org/events/1250461411 DESCRIPTION:Why It’s Time to Move Beyond the Usability Lab \;\n \;\ nUsability labs and similar settings have served us well for 30+ years o f research and practical study of human interfaces. But it’s time to mo ve beyond that and leverage the power of the web. \;\n \;\nIn th e early days of computers\, when users tended to be much more uniform\, usability labs and their associated smaller numbers of study participant s worked well. The internet\, web\, and proliferation of mobile devices have changed things. It’s hard to imagine someone who wouldn’t be a ca ndidate user for the applications that many of us design and develop the se days. We also know much more about what works and doesn’t work for u sers. Now\, instead of being used to uncover major design issues\, usab ility testing is often used to identify small design improvements that c an make a big impact to a company’s bottom line. \;\n \;\nThomas will present case studies and discuss the pros and cons of some of the l atest trends in usability testing\, from “crowd-sourcing” to automated t echniques for metric collection. \;\n \;\nAbout the Speaker \; \n Thomas S. Tullis.\, Ph.D.\, is Vice President of Usability &\; Use r Insight at Fidelity Investments. He joined Fidelity in 1993 and was i nstrumental in the development of the company’s usability team and a sta te-of-the-art Usability Lab. He received his B.A. from Rice University\, M.A. in Experimental Psychology from New Mexico State University and Ph .D. in Engineering Psychology from Rice University. \;\n \;\nWith more than 30 years of experience in human-computer interface studies\, Thomas has published over 35 papers and holds eight U.S. patents. Prior to Fidelity\, he held positions at Canon Information Systems\, McDonnel l Douglas\, Unisys Corporation\, and Bell Laboratories. He is co-author (with Bill Albert) of the book Measuring the User Experience: Collecting \, Analyzing\, and Presenting Usability Metrics\, and co-author (with Bi ll Albert and Donna Tedesco) of the new book Beyond the Usability Lab: C onducting Large-scale User Experience Studies. He is also an Adjunct Pr ofessor at Bentley University\, where he teaches in the graduate program in Human Factors in Information Design. \;\n\n\nImported from: http: //calagator.org/events/1250461411 URL:http://www.chifoo.org SUMMARY:CHIFOO: Why It’s Time to Move Beyond the Usability Lab LOCATION:University of Oregon Portland: 70 NW Couch Street\, Portland Ore gon 97209 US SEQUENCE:3 END:VEVENT END:VCALENDAR