BEGIN:VCALENDAR PRODID;X-RICAL-TZSOURCE=TZINFO:-//Calagator//EN CALSCALE:GREGORIAN X-WR-CALNAME:Calagator METHOD:PUBLISH VERSION:2.0 BEGIN:VTIMEZONE TZID;X-RICAL-TZSOURCE=TZINFO:America/Los_Angeles BEGIN:STANDARD DTSTART:20101107T020000 RDATE:20101107T020000 TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST END:STANDARD END:VTIMEZONE BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20101102T212849Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20101110T100000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20101110T073000 DTSTAMP;VALUE=DATE-TIME:20101102T212849Z LAST-MODIFIED;VALUE=DATE-TIME:20101102T212922Z UID:http://calagator.org/events/1250459420 DESCRIPTION:More than just a hot topic and in the news\, Social Media\, l ed by its poster children Facebook® and Twitter ®\, has quickly become a n integral part of our society. While the use of these tools has become pervasive in our social interactions and many companies have integrated these methods into their outbound marketing strategies\, there are fewer examples where Social Media has been used to drive innovation within a technology company. \;\n \;\nYou will hear from both the industry perspective and the media/marketing perspective on how companies are and should be using these new social media tools foster innovation on compa ny products\, services\, distribution and customer service. They will d iscuss collaboration\, creating community environments\, data mining\, f acilitating customer feedback and how to integrate this information and collaboration into the company’s product/service development culture. Le arn to balance the opportunity promised by Social Media with the real ne ed to protect your Intellectual Property. \;\n \;\nJoin us for thi s informative breakfast meeting and learn how your organization can make the most of this powerful tool. \;\n \;\nSpeakers: \;\n \;\ n- Kent Lewis\, President\, Anvil Media\, Inc. Kent Lewis is responsibl e for managing operations\, marketing and business development to achiev e the search engine marketing agency's mission: to be one of the most re spected search engine marketing agencies in the world. \;\n \;\n- Matt Hixson\, Senior Manager\, Business Development\, Tripwire\, Inc. Matt leads the corporate social media strategy and oversees the team de dicated to its implementation. In this capacity\, he introduced the firs t internal blogs within Tripwire to facilitate the exchange of best prac tices among employees\, led the creation of Tripwire’s online user commu nities and spearheaded the company's presence on Twitter. \;\n \; \n- Allan Schrock\, Sr. Researcher\, Nike\, Inc. Allan Schrock works at Nike as a technology researcher in the research and development group k nown as the “Innovation Kitchen.” He has managed patent prosecution an d contract negotiations for Nike as well. Prior to Nike\, Allan worked as a patent examiner for the USPTO. He received a BE in mechanical eng ineering from Vanderbilt University in 1988. \;\n \;\nEvent Detai ls: \;\nWhen: Wednesday\, November 10\, 2010 \;\nTime: 7:30 - 10 :00 a.m. \;\nWhere: Oregon Zoo\, Portland\, Or \;\nCost: $45 Tec hAmerica Members\, $75 Nonmembers \;\nTo Register: TechAmerica Orego n(503) 624-5715 \;\n \;\nThank you Davis Wright Tremaine for spons oring this event! \;\n\n\nTags: socail media\, innovation\, engineeri ng\, research and development\, r&d\n\nImported from: http://calagator.o rg/events/1250459420 URL:http://www.techamerica.org/tip_oct20 SUMMARY:Fostering Innovation Through Social Media – Using it Openly But W isely LOCATION:Oregon Zoo: 4001 SW Canyon Rd.\, Portland OR 97221-9704 US SEQUENCE:2 END:VEVENT END:VCALENDAR