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CREATED;VALUE=DATE-TIME:20100927T232755Z
DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20101020T100000
DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20101020T070000
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UID:http://calagator.org/events/1250459289
DESCRIPTION: More than just a hot topic and in the news\, Social Media\, 
 led by its poster children Facebook® and Twitter ®\, has quickly becom
 e an integral part of our society. While the use of these tools has beco
 me pervasive in our social interactions and many companies have integrat
 ed these methods into their outbound marketing strategies\, there are fe
 wer examples where Social Media has been used to drive innovation within
  a technology company.&#13\;\n&#13\;\nYou will hear from both the indust
 ry perspective and the media/marketing perspective on how companies are 
 and should be using these new social media tools foster innovation on co
 mpany products\, services\, distribution and customer service.  They wil
 l discuss collaboration\, creating community environments\, data mining\
 , facilitating customer feedback and how to integrate this information a
 nd collaboration into the company’s product/service development cultur
 e. Learn to balance the opportunity promised by Social Media with the re
 al need to protect your Intellectual Property.&#13\;\n&#13\;\nJoin us fo
 r this informative breakfast meeting and learn how your organization can
  make the most of this powerful tool.&#13\;\n&#13\;\nSpeakers:&#13\;\n- 
 Kent Lewis\, President\, Anvil Media\, Inc.&#13\;\n- Matt Hixson\, Senio
 r Manager\, Business &#13\;\n  Development\, Tripwire\, Inc.&#13\;\n- Al
 lan Schrock\, Sr. Researcher\, Nike\, Inc.&#13\;\n&#13\;\nEvent Details:
 &#13\;\nWhen:  Wednesday\, October 20\, 2010&#13\;\nTime:  7:30 - 10:00 
 a.m.&#13\;\nWhere:  Oregon Zoo\, Portland\, Or&#13\;\nCost:  $45 TechAme
 rica Members\, $75 Nonmembers&#13\;\n&#13\;\nTo Register Call:  TechAmer
 ica Oregon (503)624-5715.&#13\;\n\n\nTags: social media\, social network
 s\, innovation\, engineering\, research and development\, research\, pat
 ent\, intellectual property\, ip\n\nImported from: http://calagator.org/
 events/1250459289
URL:http://www.techamerica.org/tip_oct20
SUMMARY:Fostering Innovation Through Social Media – Using it Openly But
  Wisely
LOCATION:OregonZoo: \, Portland OR  US
SEQUENCE:3
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