BEGIN:VCALENDAR PRODID;X-RICAL-TZSOURCE=TZINFO:-//Calagator//EN CALSCALE:GREGORIAN X-WR-CALNAME:Calagator METHOD:PUBLISH VERSION:2.0 BEGIN:VTIMEZONE TZID;X-RICAL-TZSOURCE=TZINFO:America/Los_Angeles BEGIN:DAYLIGHT DTSTART:20100314T020000 RDATE:20100314T020000 TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20100225T231045Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20100408T090000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20100408T073000 DTSTAMP;VALUE=DATE-TIME:20100225T231045Z LAST-MODIFIED;VALUE=DATE-TIME:20100225T231045Z UID:http://calagator.org/events/1250458354 DESCRIPTION:About the Program: \;\nYou know the old saying that the on ly constant is change. That applies very much to today’s business climat e. Budgets remain tight. The old communications channels are giving wa y to new ones. In uncertain times do you hunker down? Do you act boldly ? Do you double down on your investment? What’s your strategy? \;\ n \;\nTop corporate and marketing executives coming to this TechAmeri ca Emerging Business breakfast will learn from four experienced marketer s how to establishing an actionable marketing plan as a road-map for gro wth\, including how to measure marketing program effectiveness. \;\n& #13\;\nAttendees will learn: \;\n- What are the marketing mistakes th at can doom companies \;\n \;\n- How to think strategically in dev eloping a marketing plan \;\n \;\n- What are some techniques for m easuring marketing success \;\n \;\n- When to abandon a strategy a nd try something else \;\n \;\n- When and how to change the playin g field \;\n \;\n- What role social networking should be playing i n your marketing plans \;\n \;\nThe panelists: \;\n- Martyn Eth erington\, Vice President\, Marketing and Operations\, Tektronix \;\n \;\n- Jascha Kaykas-Wolff\, Vice President of Marketing\, Webtrends\ , Inc. \;\n \;\n- Kevin Renner\, President\, B2B Marketing Strateg ies \;\n \;\n- Kevin Tate\, Founder &\; Principal\, StepChange Group \;\n \;\nModerator: \;\n- Bob Patterson\, President\, MKT X\, Inc. \;\n \;\nDetails: \;\nWhen: Thursday\, April 8\, 201 0 \;\nTime: 7:30 - 9:00 a.m. \;\nWhere: Oregon Zoo\, Skyline Ban quet Room\, Portland\, OR \;\nCost: $35 TechAmerica Members\, $35 SA O &\; OEN Technology Industry Members\, $55 Nonmember Technology Comp anies\, $95 Other Nonmembers \;\n \;\nIf you are interested in spo nsoring this event\, contact Kari.Naone@techamerica.org\, (503) 624-5715 .\n\nTags: marketing\, business two business marketing\, b2b\, b2b marke ting\, networking\n\nImported from: http://calagator.org/events/12504583 54 URL:http://www.techamerica.org/april2010ebc SUMMARY:TechAmerica Oregon - Secrets from Successful Marketers LOCATION:Oregon Zoo: 4001 SW Canyon Rd.\, Portland OR 97221-9704 US SEQUENCE:1 END:VEVENT END:VCALENDAR