BEGIN:VCALENDAR PRODID;X-RICAL-TZSOURCE=TZINFO:-//Calagator//EN CALSCALE:GREGORIAN X-WR-CALNAME:Calagator METHOD:PUBLISH VERSION:2.0 BEGIN:VTIMEZONE TZID;X-RICAL-TZSOURCE=TZINFO:America/Los_Angeles BEGIN:STANDARD DTSTART:20091101T020000 RDATE:20091101T020000 TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST END:STANDARD END:VTIMEZONE BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20100106T215819Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20100121T193000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20100121T173000 DTSTAMP;VALUE=DATE-TIME:20100106T215819Z LAST-MODIFIED;VALUE=DATE-TIME:20100106T215819Z UID:http://calagator.org/events/1250458134 DESCRIPTION:The Oregon chapter of the Product Development and Management Association (PDMA) invites you to its first 2010 Learning and Networking Event\; "\;Proven Techniques Turning Customer Requirements into Suc cessful Products! Using 'Voice of the Customer' processes to develop pro ducts that meet REAL market needs."\; \;\n \;\nA major compone nt of business success is developing products that meet customer needs a nd provide superior value. Meeting customer needs requires that those ne eds be understood. The "\;voice of the customer"\; (VOC) is the term to describe the stated and unstated customer needs or requirements. The voice of the customer can be captured in a variety of ways: direct discussion or interviews\, surveys\, focus groups\, customer specificati ons\, observation\, warranty data\, field reports\, etc. \;\n \;\n This program will explore the practical side of collecting and using the VOC. Frank Binnendyk\, and expert in VOC and a founder partner of Custo mer Alignment Consulting will explain the basics of this market research methodology. Then\, three representatives from companies that have used the VOC research will provide a users' perspective. They will explain w hy and how they did it\; how they used the information gathered\; if it worked well or didn't meet their expectations and what were their VOC le ssons learned. Ed de la Fuente VP of Marketing from Aperion Audio\, John Williams Product Marketing Manager from FEI and Robert Buxton a High Te ch B2B Professional will present company examples. The contrast between these types of companies will provide insights into how a VOC program ca n be scaled and adapted to meet the needs and resources of any company.& #13\;\n \;\nAfter presentations by the panelists\, members of the au dience can express opinions and ask questions of the panel during the Q& amp\;A session. \;\n \;\nEvent Details \;\nThursday\, January 21\, 2010 \;\n5:30 - 6:00 pm Registration and Networking \;\n6:00 - 7:30 pm Presentations and Q&\;A \;\n \;\nPortland State Busin ess Accelerator Building \;\n2828 Southwest Corbett Avenue \;\nPor tland\, OR 97201 \;\n(503) 725-2312 \;\n \;\n$20 on-line regist ration prior to the event. \;\n$25 at the door \;\n \;\nRegiste r now at www.pdma.org/oregon \;\n \;\nFor more detailed informatio n\, contact: \;\nJohn Huber VP of Programs\, PDMA Oregon Chapter \ ;\n(503) 706-8350 \;\njphuber@ieee.org \;\n \;\nPress announcem ent released by Steve Gerts\, VP Communications\, PDMA Oregon Chapter 3\;\n\n\nTags: pdma\, product development\, voice of the customer\, voc\ n\nImported from: http://calagator.org/events/1250458134 URL:http://www.pdma.org/oregon SUMMARY:PDMA Learning and Networking Event - Voice of the Customer LOCATION:PSU Business Accelerator: 2828 SW Corbett Ave\, Portland OR 9720 1 US SEQUENCE:1 END:VEVENT END:VCALENDAR