BEGIN:VCALENDAR PRODID;X-RICAL-TZSOURCE=TZINFO:-//Calagator//EN CALSCALE:GREGORIAN X-WR-CALNAME:Calagator METHOD:PUBLISH VERSION:2.0 BEGIN:VTIMEZONE TZID;X-RICAL-TZSOURCE=TZINFO:America/Los_Angeles BEGIN:STANDARD DTSTART:20091101T020000 RDATE:20091101T020000 TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST END:STANDARD END:VTIMEZONE BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20091005T155632Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20091111T170000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20091111T160000 DTSTAMP;VALUE=DATE-TIME:20091005T155632Z LAST-MODIFIED;VALUE=DATE-TIME:20091005T155632Z UID:http://calagator.org/events/1250457828 DESCRIPTION:Your product or service makes sense to you - but will it be c ompelling to your target customers? Entrepreneurs and small business own ers often go with their gut feel - but that can be misleading. Not all o f your target customers think the way you do! \;\n \;\nHow do you make sure that the demand is there\, before you spend a lot of time and money developing and deploying a product or service? Validating the mark et first decreases your risk\, and gives you a much better understanding of how to approach your market with the most effective messaging and ma rketing. \;\n \;\nOTBC executive director Steve Morris will take y ou step by step through the process of validating your market\, so you c an be more confident that you are addressing an unmet need\, and that cu stomers will actually be willing to pay. \;\n \;\nWho should atten d: any entrepreneur or small business owner who needs to develop a strat egy and a plan for launching or growing their business.\n\nTags: ostartu pskey\, market validation\, market research\, startup\, entrepreneur\n\n Imported from: http://calagator.org/events/1250457828 URL:http://www.meetup.com/otbc-events/calendar/11501557/ SUMMARY:OTBC: How to Validate your Market LOCATION:OTBC [Old location\, do not use!]: 12725 Sw Millikan Way\, Suite 101\, Beaverton OR 97005 US SEQUENCE:1 END:VEVENT END:VCALENDAR