BEGIN:VCALENDAR PRODID;X-RICAL-TZSOURCE=TZINFO:-//Calagator//EN CALSCALE:GREGORIAN X-WR-CALNAME:Calagator METHOD:PUBLISH VERSION:2.0 BEGIN:VTIMEZONE TZID;X-RICAL-TZSOURCE=TZINFO:America/Los_Angeles BEGIN:DAYLIGHT DTSTART:20090308T020000 RDATE:20090308T020000 TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20090429T204327Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20090506T200000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20090506T173000 DTSTAMP;VALUE=DATE-TIME:20090429T204327Z LAST-MODIFIED;VALUE=DATE-TIME:20090429T204327Z UID:http://calagator.org/events/1250457154 DESCRIPTION:Licensing Executives Society \;\nOregon SW Washington Chap ter \;\n \;\nIP Beyond ID \;\nLeveraging Trade Dress to Enhance and Develop Brand \;\n \;\nTOPIC OVERVIEW \;\nTrade dress of a product or a service is often overlooked in a company’s overall brandin g and trademark strategies. Sophisticated companies are using trade dres s in ever expanding ways to establish brand recognition. Trade dress has been traditionally limited to product packaging such as the unique shap e of the Coke bottle\, but it has now become much broader and pervasive. Companies are developing unique building designs and restaurant layouts \, integrating logos into product and store designs\, establishing exclu sive use of color in signage\, ads and displays. Through examples and ca se studies\, the presenters from Ziba Design and Stoel Rives LLP will de scribe what is happening in the marketplace and provide predictions of w hat may be in store for the future. \;\n \;\nSPEAKER \;\nJeremy Kaye \;\nJeremy Kaye is a Creative Director at Ziba Design with exte nsive experience in global business strategy\, design management\, produ ct development and brand marketing. As an entrepreneur and director with major global corporations Jeremy has worked with some of the world’s fo remost apparel and consumer product companies (Nike\, Gap Inc.\, J. Crew and Patagonia\, IBM\, P&\;G). At Ziba\, Jeremy leads teams to create solutions for global clients by crafting compelling branded experiences that support key business strategies. \;\n \;\nSPEAKER &\; DIS CUSSION MODERATOR \;\nJohn A. Rafter\, Jr. \;\nJay is a partner in Stoel Rives' Intellectual Property practice group. His background inclu des experience obtaining both trademark and patent protection for client s in a wide range of technology. He is experienced in managing major cli ent patent portfolios\, preparing opinion letters and negotiating licens es. He has also represented clients in enforcing or defending intellectu al property rights via patent\, trademark\, and trade dress litigation i n several districts of the federal courts\, patent interference proceedi ngs before the U.S. Patent and Trademark Office Board of Appeals and Int erferences\, and trademark opposition proceedings\, including successful ly defending a trade dress claim before the 9th Circuit Court of Appeals . \;\n \;\nREGISTRATION: \;\n$20: LES members \;\n$25: Non-m embers \;\n$10: Students (with ID) \;\n \;\n$5 additional for o n-site registration \;\n \;\n*Members of the following organizatio ns will receive the LES Member rate \;\nSAO\, TechAmerica\, Oregon Bi o \;\n\n\nTags: trade dress\, trade mark\, brand\, ziba\, stoel\, int ellectual property\n\nImported from: http://calagator.org/events/1250457 154 URL:http://www.usa-canada.les.org/chapters/oregon/upcoming.asp SUMMARY:IP Beyond ID LOCATION:Stoel Rives LLP: 900 SW Fifth Ave.\, Suite 2600\, Portland OR 97 204 US SEQUENCE:0 END:VEVENT END:VCALENDAR