BEGIN:VCALENDAR PRODID;X-RICAL-TZSOURCE=TZINFO:-//Calagator//EN CALSCALE:GREGORIAN X-WR-CALNAME:Calagator METHOD:PUBLISH VERSION:2.0 BEGIN:VTIMEZONE TZID;X-RICAL-TZSOURCE=TZINFO:America/Los_Angeles BEGIN:DAYLIGHT DTSTART:20080309T020000 RDATE:20080309T020000 TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20081003T182649Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20081016T203000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20081016T190000 DTSTAMP;VALUE=DATE-TIME:20081003T182649Z LAST-MODIFIED;VALUE=DATE-TIME:20081003T182649Z UID:http://calagator.org/events/1250455800 DESCRIPTION:The Dean's Distinguished Lecture Series \;\n \;\nBuildi ng a Brand that Matters \;\n \;\nAlfred Lin \;\nCOO\, CFO and C hairman\, Zappos.com \;\n \;\nThursday\, Oct. 16\, 2008 \;\n7-8 :30 p.m. \;\n \;\nMilam Hall\, Room 026 \;\n \;\nAlfred Lin is responsible for all financial\, administrative\, and warehouse operat ions of Zappos.com. Since 2005\, he has brought focus\, strategy\, and f inancial discipline to help grow the business efficiently and profitably . In less than ten years\, Zappos.com has matured from an upstart to the top Internet shoe seller that is forecasted to generate $1 billion in g ross merchandise sales in 2008. The e-tailer stocks 3 million pairs of s hoes\, handbags\, apparel\, and accessories\, specializing in some 1\,00 0 brands that are difficult to find in mainstream shopping malls. Using an interactive Q&\;A format\, Alfred will discuss the ingredients to building a brand\, culture\, and company that matters. He will share his top ten lessons learned while growing the business over the last decade as well as key insights on e-commerce and entrepreneurship.\n\nImported from: http://calagator.org/events/1250455800 URL:http://www.bus.oregonstate.edu/about/ddls.htm SUMMARY:Building a Brand that Matters LOCATION:Milam Hall: 2520 Campus Way\, Corvallis OR 97333 US SEQUENCE:0 END:VEVENT END:VCALENDAR