BEGIN:VCALENDAR PRODID;X-RICAL-TZSOURCE=TZINFO:-//Calagator//EN CALSCALE:GREGORIAN X-WR-CALNAME:Calagator METHOD:PUBLISH VERSION:2.0 BEGIN:VTIMEZONE TZID;X-RICAL-TZSOURCE=TZINFO:America/Los_Angeles BEGIN:STANDARD DTSTART:20151101T020000 RDATE:20151101T020000 RDATE:20161106T020000 RDATE:20171105T020000 TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST END:STANDARD BEGIN:DAYLIGHT DTSTART:20160313T020000 RDATE:20160313T020000 RDATE:20170312T020000 TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20160209T232713Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20160217T200000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20160217T180000 DTSTAMP;VALUE=DATE-TIME:20160209T232713Z LAST-MODIFIED;VALUE=DATE-TIME:20160209T232713Z UID:http://calagator.org/events/1250469788 DESCRIPTION:How does your marketing department measure success? Which met rics are the most important indicators of if you're optimally serving yo ur business? How were these KPIs selected? And are they still relevant t o your business objectives? \;\n \;\nIf questions like these keep you up at night\, the TAO Marketing Committee has wrangled up the top te ch marketing minds in Portland to discuss how their departmental KPIs fe ed their organizational objectives. They'll recommend strategies on KPI selection and give in-the-field testimonials of their successes and fail ures. Questions are encouraged so come prepared! \;\n \;\nPanel: \;\n \;\nChris Fisher\, Senior Director of Marketing at Tripwire \;\nChris comes to the TAO panel through Tripwire\, a cybersecurity company located in downtown Portland. He is an accomplished marketing le ader who thinks creatively and analytically to drive growth. His focus o n data-driven marketing that delivers measurable outcomes fuels online m arketing strategies to build brands and maximize user experience. He com es to Tripwire after decades with Tektronix and PacifiCorp focused on de mand generation\, brand awareness\, and content strategy. \;\n \ ;\n \;\nHillary Ervin\, Director of Demand Generation at Navex Globa l \;\nHillary comes to the TAO panel through Navex Global\, a complia nce software leader in Lake Oswego. She is a successful thought leader i n all aspects of demand generation. In the digital sector\, she blends h er experience in lead generation and demand generation to fuel corporate growth and brand awareness. Her decorated history at Tripwire resulted in rapid international market growth and she is an influential part of t he Oregon marketing community. \;\n \;\n \;\nKen Anderson - V P of Marketing at Smarsh \;\nKen comes to the TAO panel through Smars h\, a Portland firm delivering cloud-based archiving solutions for the e nterprise. He is responsible for the implementation and execution of str ategies surrounding a wide range of areas\, including product marketing\ , sales enablement\, demand generation\, analyst relations\, corporate c ommunications\, and web + social media programs. His past with in profes sional sports will lend an extra dimension to this panel and we will all benefit from his tech marketing insight. \;\n \;\n \;\nKathy Stromberg - VP of Marketing at Webtrends \;\nKathy comes to the TAO panel via Webtrends\, a Portland-based company offering web analytics\, measurement\, testing\, and more. She is a passionate tech marketing ex ecutive with proven track record of success. Her career has been built o n business growth\, driving down costs\, and improving critical processe s to deliver competitive market positions. Whether at Webtrends\, PECI\, or HP\, Kathy's passion about measurable marketing makes her a perfect fit for this panel. \;\n \;\n Moderator: \;\n \;\nDan Cac acungan\, Senior Director of Strategy and Planning at Babcock &\; Jen kins \;\nAs a strategic thinker for businesses of all sizes\, Dan bel ieves that the best brands are built on a common understanding and commo n cause shared by businesses and their customers. Wielding that belief\, he has helped icons like NASDAQ\, Intel\, Sony and Nordstrom move from marketing to their audiences\, to relating to them at every stage of the brand experience. His wealth and diversity of industry experience make him a perfect moderator for this TAO event. \;\n \;\nDetails: \;\nDate: Wednesday\, Feburary 17th\, 2016 \;\nTime: 6:00-8:00 PM \;\nLocation: Simple\, 926 NW 13th Ave\, Portland\, OR 97209 \;\nPric e: Members $25 | Nonmembers $45\n\nTags: marketing\, KPI\, marketing str ategy\, networking\n\nImported from: http://calagator.org/events/1250469 788 URL:https://www.eventbrite.com/e/measure-twice-cut-once-simple-kpis-that- accurately-inform-your-marketing-roadmap-tickets-20762890364 SUMMARY:Measure Twice\, Cut Once: Simple KPIs That Accurately Inform Your Marketing Roadmap LOCATION:Simple: 1615 SE 3rd Ave\, Suite 200\, Portland OR 97214 US SEQUENCE:1 END:VEVENT BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20170517T155241Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20170606T130000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20170606T113000 DTSTAMP;VALUE=DATE-TIME:20170517T155241Z LAST-MODIFIED;VALUE=DATE-TIME:20170517T155241Z UID:http://calagator.org/events/1250471932 DESCRIPTION:Come check out this free talk designed to introduce you to br anding and give you some tools you can put to use immediately! Complimen tary pizza and beverages provided too! \;\n \;\nAre you interested in increasing the ROI of your marketing efforts? Understanding your bra nd and communicating it effectively is a key contributor in growing sale s! Join Senior Marketing Strategist\, Alicia Nagel\, in this talk to dis cover how becoming more aware of your company’s brand can help you build strong relationships with customers. Attendees will leave with tactics to gain a better understanding of their users\, brand personality\, bran d “touchpoints”\, and how using brand strategy can increase the effectiv eness of marketing efforts. Presentation will be followed by a brief Q&a mp\;A. \;\n \;\nEvent on GRAYBOX Website: \;\nhttp://www.grayb oxpdx.com/events/all/who-gives-a-brand \;\n \;\nRSVP Link on Event brite: \;\nhttps://www.eventbrite.com/e/who-gives-a-brand-lunch-learn -tickets-34577866329 \;\n \;\nABOUT GRAYBOX \;\nGRAYBOX is a di gital consulting firm that helps you solve technical challenges\, reach your audience and optimize your operations with elegance\, utility and e xpertise. We're your partners to success in a digital-first world — we h elp you captivate your customers online with measurable results. \;\ n \;\nABOUT ALICIA NAGEL \;\nAlicia has almost 10 years experience in creative leadership and brand strategy\, with a background in design and advertising. Prior to working at GRAYBOX\, she ran a branding and d esign consultancy where she worked with executive-level staff in marketi ng and web development agencies and directly with clients to produce bra nd strategy\, lead creative teams\, and produce cross-channel marketing campaigns. \;\n \;\nAlicia has extensive experience using researc h to inspire and guide content and design across multidisciplinary creat ive teams. She is experienced at conducting and applying a variety of pr imary and secondary research methods to inform integrated creative campa igns including focus groups\, field observation\, brainstorming sessions \, market research\, and online activity observation. These insights the n get developed into personas for target audience segments to help teams and clients envision who they’re speaking to. \;\n \;\nAlicia enj oys giving back to the community by taking on pro bono work for nonprofi ts and leading branding workshops to help the entrepreneurial community. She has been asked to speak by organizations such as USC\, Etsy\, Anvil Media\, and PSU. Nonprofit work has included content writing for AIGA\, as well as brand strategy and design for several nonprofits such as Por tland City Club\, Fashion Collective Portland\, and June Key Delta Commu nity Center in North Portland.\n\nTags: tech event\, branding\, marketin g\, marketing strategy\, brand strategy\, web development\n\nImported fr om: http://calagator.org/events/1250471932 URL:http://www.grayboxpdx.com/events/all/who-gives-a-brand SUMMARY:Who Gives A Brand? Lunch & Learn LOCATION:Graybox: 107 SE Washington St\, Suite 700\, Portland OR 97214 Un ited States SEQUENCE:1 END:VEVENT BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20170601T175323Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20170606T193000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20170606T173000 DTSTAMP;VALUE=DATE-TIME:20170601T175323Z LAST-MODIFIED;VALUE=DATE-TIME:20170601T175323Z UID:http://calagator.org/events/1250472003 DESCRIPTION:Maria Crawford\, Director of Digital Marketing and Marketing Operations At TripWire\, will discuss how to prove digital channel succe ss by using “campaign to cash” reporting to make data-based decisions. \;\n \;\nShowing marketing effectiveness is key to impacting reve nues and the proverbial sales funnel to help drive conversion rates in a ddition to other elements as well. The discussion will include how to bu ild out your marketing technology stack and creating an analytics report ing infrastructure that will allow you to prove marketing success.\n\nTa gs: marketing\, marketing automation\, digital marketing\, marketing str ategy\n\nImported from: http://calagator.org/events/1250472003 URL:https://www.meetup.com/PDX-Marketing-Automation/events/240210699/ SUMMARY:Marketing Mix: Going from 20% Digital to 80% in 2 Years LOCATION:Act-On Software Corporate Headquarters: 121 SW Morrison St.\, Su ite 1600\, Portland OR 97204 United States SEQUENCE:1 END:VEVENT BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20180103T052326Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20180113T150000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20180113T090000 DTSTAMP;VALUE=DATE-TIME:20180103T052326Z LAST-MODIFIED;VALUE=DATE-TIME:20180103T052326Z UID:http://calagator.org/events/1250473051 DESCRIPTION:Do you have a documented content marketing strategy for 2018? Do you know the metrics your boss cares about? Do you plan on hiring a freelancer\, or get hired as a freelancer in 2018? \;\n \;\nTackle these questions and more at the Content Marketing Unconference on Satur day\, Jan. 13\, at NedSpace in downtown Portland. \;\n \;\nWhy att end? \;\nThis is your chance to learn from others\, seek out answers to your questions \;\nBuild a collaborative network\, establish partn erships\, and be in a community \;\nOpen your awareness to new ideas for yourself or your business \;\n \;\nHow Does It Work? \;\nWe kick off with informal networking\, opening remarks\, outline the proce ss\, then dive into building the day's agenda around your needs\, intere sts\, and areas of expertise. The sessions will be 45-minutes. \;\n&# 13\;\nThe Agenda \;\n9-9:30 Arrive\, get coffee and a donut\, settle in\, meet someone \;\n9:30-10 Overview and group agenda setting \; \n10-10:45 Session 1 \;\n10:45-11:30 Session 2 \;\n11:30-12:15 Ses sion 3 \;\n12:15-1 LUNCH (provided) \;\n1-1:45 Session 4 \;\n1: 45-2:30 Session 5 \;\n2:30-3 Closing remarks \;\n \;\nYou choos e the session topics. Here are a few to consider: \;\n-Content Strate gy \;\n-Content Production Workflow \;\n-Metrics Your Boss Cares A bout \;\n-Launching a campaign \;\n-Buyer Personas \;\n-Content Audit \;\n-Mapping Your Customer Journey \;\n-Hiring a Freelancer \;\n-Content Marketing &\; SEO \;\n \;\nWho should attend?& #13\;\nIf you took the time to read through all of this\, then YOU! The event is open to anyone with an interest in the topic. \n\nTags: content strategy\, content marketing\, marketing strategy\, marketing\n\nImport ed from: http://calagator.org/events/1250473051 URL:http://bit.ly/contentuncon SUMMARY:Content Marketing Unconference LOCATION:NedSpace: 707 SW Washington St #1100\, Portland\, OR 97205\, Por tland OR 97205 us SEQUENCE:1 END:VEVENT END:VCALENDAR