BEGIN:VCALENDAR PRODID;X-RICAL-TZSOURCE=TZINFO:-//Calagator//EN CALSCALE:GREGORIAN X-WR-CALNAME:Calagator METHOD:PUBLISH VERSION:2.0 BEGIN:VTIMEZONE TZID;X-RICAL-TZSOURCE=TZINFO:America/Los_Angeles BEGIN:DAYLIGHT DTSTART:20090308T020000 RDATE:20090308T020000 RDATE:20100314T020000 RDATE:20110313T020000 RDATE:20120311T020000 RDATE:20130310T020000 RDATE:20140309T020000 RDATE:20150308T020000 RDATE:20160313T020000 RDATE:20170312T020000 RDATE:20180311T020000 RDATE:20190310T020000 RDATE:20200308T020000 TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT END:DAYLIGHT BEGIN:STANDARD DTSTART:20091101T020000 RDATE:20091101T020000 RDATE:20101107T020000 RDATE:20111106T020000 RDATE:20121104T020000 RDATE:20131103T020000 RDATE:20141102T020000 RDATE:20151101T020000 RDATE:20161106T020000 RDATE:20171105T020000 RDATE:20181104T020000 RDATE:20191103T020000 RDATE:20201101T020000 TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST END:STANDARD END:VTIMEZONE BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20090615T234558Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20090625T193000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20090625T173000 DTSTAMP;VALUE=DATE-TIME:20090615T234558Z LAST-MODIFIED;VALUE=DATE-TIME:20090615T235238Z UID:http://calagator.org/events/1250457314 DESCRIPTION:Ever wonder how your email list stacks up against other nonpr ofits? \;\n \;\nM+R Strategic Services and NTEN released a new eNo nprofit Benchmarks Study for 2009 (Download the report at http://www.e-b enchmarksstudy.com/2009.html). We've analyzed online messaging\, fundrai sing\, and advocacy data from 32 leading nonprofit organizations to prov ide you with reliable new data\, answering questions like: \;\n \; \n * How is the financial crisis affecting online fundraising? \;\ n * How do my targeted emails\, appeals to non-donors\, phone call al erts\, and more compare to those of other nonprofits? \;\n * For s tate-based or local groups\, what's a good email response rate \;\n&# 13\;\nKaren Matheson\, M+R Strategic Services will cover key findings on fundraising and advocacy metrics\, explore what the data tells us about industry-wide changes\, provide key metrics to analyze your organizatio n's online program and take questions about the study and nonprofit onli ne metrics. \;\n \;\nShe will also offer up real-world advice and research-based best practices for communicating effectively with your me mbership\, helping maintain and develop supporters\, build relationships \, and sharing your story. \;\n \;\nAgenda: \;\n5:30 Networking \;\n \;\n6:00 Presentation with Q/A \;\n \;\n7:00 More Netw orking \;\n \;\nKaren Matheson is the Manager of Quantitative Rese arch and Analysis at M+R Strategic Services and provides strategic data analysis for a range of M+R's eCampaigns clients\, including the Human R ights Campaign\, Oxfam America\, and Susan G. Komen for the Cure. With a B.S. in Mathematics from the University of Oregon and graduate coursewo rk in statistics and analysis\, Karen has a strong quantitative research background. In addition to co-authoring M+R and NTEN's eNonprofit Bench marks Study (www.e-benchmarksstudy.com)\, Karen regularly researches and co-authors articles about best online communications strategies using d ata from several national nonprofits. \;\n \;\nPlease email Anna at anna@nten.org or Donna Arriaga at privateaye@gmail.com with any quest ions.\n\nTags: nptech\, nten\, 501tech\, nonprofit\, benchmarks\, email\ , emarketing\, metrics\, fundraising\n\nImported from: http://calagator. org/events/1250457314 URL:http://groups.nten.org/event.htm?event_id=&uid=GoLightly-nten-130380- 1242951343 SUMMARY:PDX 501 Tech Club: eNonprofit Benchmarks Study Discussion LOCATION:Lucky Labrador Brew Pub: 915 SE Hawthorne Boulevard\, Portland O regon 97214 US SEQUENCE:0 END:VEVENT BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20160309T205143Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20160331T203000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20160331T173000 DTSTAMP;VALUE=DATE-TIME:20160309T205143Z LAST-MODIFIED;VALUE=DATE-TIME:20160309T205143Z UID:http://calagator.org/events/1250469931 DESCRIPTION:Camp Optimization's mission is simple: provide a casual\, fun and informative forum for digital marketers and technologists to share optimization best-practices\, challenges and wins. \;\n \;\nThis m onth’s discussion topic: The Power of Unified Customer Data &\; Segme nt Marketing. \;\nCamp Optimization welcomes Craig Schinn\, Senior Di rector of Solutions Consulting at Lytics. With a strong analytics backgr ound\, and over 15 years e-commerce and digital marketing experience\, C raig knows how to turn customer data into dollars. Join us this month as we discuss the power of customer journey mapping\, and hear first hand what it takes to create more effective personalized experiences across e mail\, web\, and mobile. \;\n \;\nLytics is a Portland-based\, eas y-to-use customer data platform that creates insightful user profiles fo r powering personalized marketing. Check them out here www.getlytics.com . \;\n \;\nWe'll be meeting at Ecliptic Brewing for some beer and casual networking. First round is on us! \;\nMake sure to spread the word and don't forget to RSVP. We hope to see you there!\n\nTags: ux\, o ptimization\, development\, a/b testing\, seo\, ppc\, marketing\, digita l marketing\, testing\, iterative testing\, data\, meetups\, nerds\, opt imizely\, mobile\, apps\, email\, personalization\n\nImported from: http ://calagator.org/events/1250469931 URL:https://www.eventbrite.com/e/march-camp-optimization-meet-up-tickets- 22701313239 SUMMARY:March Camp Optimization Meet-Up LOCATION:Ecliptic Brewing: 825 N Cook St\, Portland OR 97227 US SEQUENCE:1 END:VEVENT BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20170517T221516Z DTEND;VALUE=DATE:20171005 DTSTART;VALUE=DATE:20171003 DTSTAMP;VALUE=DATE-TIME:20170517T221516Z LAST-MODIFIED;VALUE=DATE-TIME:20170517T221516Z UID:http://calagator.org/events/1250471935 DESCRIPTION:This event runs from Tuesday\, October 3\, 2017 at 9am throug h Wednesday\, October 4\, 2017 at 4:30pm.\n\nDescription:\nThis is your opportunity to learn about effective strategies for creating engaging co ntent on your website and across the web\, designing and evaluating digi tal campaigns with social media and email marketing\, and integrating yo ur online efforts to maximize participation and donations. \;\n \; \nTechnology will continue to change and the nonprofit sector cannot aff ord to be left behind. This two-day conference will educate\, inspire\, and prepare nonprofit professionals to implement or advance their organi zational digital strategies\, and campaigns. Attendees will participate in educational sessions and hands-on workshops\, and have the opportunit y to networ\n\nTags: conference\, social good\, email\, marketing\, fund raising\n\nImported from: http://calagator.org/events/1250471935 URL:http://or.techroundup.org/ SUMMARY:Nonprofit Tech Roundup: Digital Strategy LOCATION:Eliot Center (First Unitarian Church): 1226 SW Salmon St\, Portl and OR 97201 US SEQUENCE:2 END:VEVENT BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20180620T225806Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20180621T170000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20180621T160000 DTSTAMP;VALUE=DATE-TIME:20180620T225806Z LAST-MODIFIED;VALUE=DATE-TIME:20180620T225806Z UID:http://calagator.org/events/1250473902 DESCRIPTION:Participants will learn how to do marketing and sales for any product or service more efficiently and productively through the use of marketing and sales technology. They will also be able to hear what sol utions\, as there are many\, would be a good fit for their particular ne eds. \;\n \;\nThis workshop is taught by Bottom Line Strategy Grou p.\n\nTags: automation\, marketing\, ecommerce\, startup\, social media\ , email\n\nImported from: http://calagator.org/events/1250473902 URL:https://www.eventbrite.com/e/personalized-marketing-through-automatio n-is-possible-tickets-46247386177 SUMMARY:Personalized Marketing Through Automation is Possible LOCATION:Hatch Lab PDX\,: 2420 NE Sandy Blvd\, Portland Oregon 97232 Unit ed States SEQUENCE:1 END:VEVENT BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20181025T180114Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20181025T180000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20181025T163000 DTSTAMP;VALUE=DATE-TIME:20181025T180114Z LAST-MODIFIED;VALUE=DATE-TIME:20181025T180114Z UID:http://calagator.org/events/1250474491 DESCRIPTION:Have you ever wondered how all the wiz-bang marketing profess ionals are able to increase website traffic and conversion rates for the ir clients? Yeah\, we did too. So\, we asked the very talented Jake Wagn er\, CDMP to host a workshop on one of the comprehensive email marketing solutions available today\, Active Campaign. \;\n \;\nIn this wor kshop\, Jake will introduce newsletter campaigns\, contact managment\, a utomation set up\, and the reporting and analytics that are included in this online tool. \;\n \;\nIf you haven’t heard of ActiveCampaign\ , it’s like MailChimp on steroids. It is a great tool at an affordable p rice\, making it the best fit for many entrepreneurs. Bring your laptop and desire for better communication to the first of these one hour works hops!\n\nTags: email\, marketing\, campaign\, activecampaign\, hatch\, s tartup\, newsletter\n\nImported from: http://calagator.org/events/125047 4491 URL:https://www.eventbrite.com/e/better-email-marketing-active-campaign-1 01-tickets-50715859501 SUMMARY:Better Email Marketing: Active Campaign 101 LOCATION:Hatch Lab PDX\,: 2420 NE Sandy Blvd\, Portland Oregon 97232 Unit ed States SEQUENCE:1 END:VEVENT BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20181114T184840Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20181114T180000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20181114T163000 DTSTAMP;VALUE=DATE-TIME:20181114T184840Z LAST-MODIFIED;VALUE=DATE-TIME:20181114T184840Z UID:http://calagator.org/events/1250474562 DESCRIPTION:Have you ever wondered how all the wiz-bang marketing profess ionals are able to increase website traffic and conversion rates for the ir clients? Yeah\, we did too. So\, we asked the very talented Jake Wagn er\, CDMP\, of Digital Marketing 4FP to host a workshop on one of the co mprehensive email marketing solutions available today\, Active Campaign. \;\n \;\nIn this workshop\, Jake will introduce newsletter campai gns\, contact managment\, automation set up\, and the reporting and anal ytics that are included in this online tool.\n\nTags: email\, marketing\ , campaign\, activecampaign\, hatch\, startup\, newsletter\n\nImported f rom: http://calagator.org/events/1250474562 URL:https://www.eventbrite.com/e/better-email-marketing-active-campaign-1 01-tickets-50715859501 SUMMARY:Better Email Marketing: Active Campaign 101 LOCATION:Hatch Lab PDX\,: 2420 NE Sandy Blvd\, Portland Oregon 97232 Unit ed States SEQUENCE:1 END:VEVENT BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20210113T034458Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20210210T100000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20210210T090000 DTSTAMP;VALUE=DATE-TIME:20210113T034458Z LAST-MODIFIED;VALUE=DATE-TIME:20210113T034458Z UID:http://calagator.org/events/1250477508 DESCRIPTION:Want to write impactful email marketing copy that utilizes yo ur unique voice? On February 10th\, Zoho's hosting a free\, educational webinar on writing effective copy for your email marketing campaigns. Le arn how to establish your brand's voice\, hone in on your campaign goals \, and get some email marketing campaign ideas. \;\n \;\nRegister Now: https://zoho.to/fNQ \;\n \;\nThis webinar will kick off our t hree week series on email marketing basics. Check out our other postings for additional sessions. \;\n \;\nIf you have any questions\, ple ase feel free to email us at seminars@zohocorp.com\n\nTags: email\, bran ding\, campaigns\, zoho\, marketing\, copy\n\nImported from: http://cala gator.org/events/1250477508 URL:https://zoho.to/fNQ SUMMARY:Email Marketing Basics Webinar: Writing Effective Copy LOCATION:Virtual Event: false SEQUENCE:1 END:VEVENT BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20210113T034645Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20210217T100000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20210217T090000 DTSTAMP;VALUE=DATE-TIME:20210113T034645Z LAST-MODIFIED;VALUE=DATE-TIME:20210113T034645Z UID:http://calagator.org/events/1250477509 DESCRIPTION:On February 17th\, Zoho's hosting a free\, educational webina r on building and maintaining your email marketing lists. Learn how to b uild\, segment\, and nurture your email lists in order to improve engage ment and retain quality campaign subscribers. In this webinar you will also gain a better understanding of GDPR\, avoiding spam filters\, and t he importance of keeping your lists clean. \;\n \;\nRegister Now: https://zoho.to/YsA \;\n \;\nThis webinar is part of our Email Mar keting Basics series. If you have any questions or if you're interested in our other sessions\, please reach out to us at seminars@zohocorp.com\ n\nTags: email\, branding\, campaigns\, zoho\, marketing\, copy\n\nImpor ted from: http://calagator.org/events/1250477509 URL:https://zoho.to/YsA SUMMARY:Email Marketing Basics Webinar: Building and Maintaining Your Lis ts LOCATION:Virtual Event: false SEQUENCE:1 END:VEVENT BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20210113T034751Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20210224T100000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20210224T090000 DTSTAMP;VALUE=DATE-TIME:20210113T034751Z LAST-MODIFIED;VALUE=DATE-TIME:20210113T034751Z UID:http://calagator.org/events/1250477510 DESCRIPTION:On February 24th\, Zoho's hosting a free\, educational webina r on automating and monitoring your email marketing lists. Learn how to create automated email marketing campaigns to streamline your customer a cquisition process. You’ll also learn about managing your sender reputat ion score\, and how to use key email marketing metrics to assess the eff ectiveness of your campaigns. \;\n \;\nRegister Now:https://zoho.t o/RtM \;\n \;\nThis webinar is part of our Email Marketing Basics series. If you have any questions or if you're interested in our other s essions\, please reach out to us at seminars@zohocorp.com\n\nTags: email \, branding\, campaigns\, zoho\, marketing\, copy\n\nImported from: http ://calagator.org/events/1250477510 URL:https://zoho.to/RtM SUMMARY:Email Marketing Basics Webinar: Automating and Monitoring Your Li sts LOCATION:Virtual Event: false SEQUENCE:1 END:VEVENT END:VCALENDAR