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DTSTART:20170312T020000
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CREATED;VALUE=DATE-TIME:20170802T211828Z
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DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20170913T173000
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LAST-MODIFIED;VALUE=DATE-TIME:20170905T171306Z
UID:http://calagator.org/events/1250472317
DESCRIPTION:In this meetup we will focus on how clients and agencies can 
 best collaborate to get the most out of a marketing automation platform 
 and maximize results in a consumer digital marketing campaign.&#13\;\n&#
 13\;\nSteve Gehlen\, S.R.Smith’s Digital Marketing Director\, and Prisci
 lla Converse\, Account Manager at Bonfire Marketing\, will share their e
 xperience in co-managing S.R.Smith's seasonal digital campaign and the i
 mpact of going from two separate marketing technology platforms to a sin
 gle marketing automation platform.&#13\;\n&#13\;\nWhat you'll learn:&#13
 \;\n&#13\;\n(1) How brands and agencies can collaborate to maximize camp
 aign results and ROI using marketing automation.&#13\;\n&#13\;\n(2) Sett
 ing up marketing automation to support a digital campaign and collaborat
 ion.&#13\;\n&#13\;\n(3) How using a single marketing automation platform
  improved the campaign results from the previous season using a separate
  Email Service Provider and Landing Page Platform.&#13\;\n&#13\;\nAbout 
 the presenting companies:&#13\;\n&#13\;\nS.R.Smith is the global-leading
  swimming pool deck equipment manufacturer based in Canby\, Oregon.&#13\
 ;\n&#13\;\nBonfire Marketing is a Portland based digital marketing agenc
 y focused on helping brands bring the right message to the right target 
 market ad the right time (and on the right channel!).&#13\;\n&#13\;\nThe
  agenda:&#13\;\n&#13\;\n5:30 - 6:00 - Sign in and networking  &#13\;\n6:
 00 - 6:15  - Introductions and announcements  &#13\;\n6:15 - 7:00  - The
  main event\, presentation and discussion  &#13\;\n7:00 - 7:30 - Additio
 nal discussions and networking&#13\;\n&#13\;\nThanks again to Portland's
  own Act-On Software for providing the venue and sponsoring the event!\n
 \nTags: marketing\, marketing automation\, martech\, digital marketing\,
  email marketing\n\nImported from: http://calagator.org/events/125047231
 7
URL:https://www.meetup.com/PDX-Marketing-Automation/events/241668241/
SUMMARY:Marketing Automation - Brand and Agency Collaboration
LOCATION:Act-On Software Corporate Headquarters: 121 SW Morrison St.\, Su
 ite 1600\, Portland OR 97204 United States
SEQUENCE:3
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