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TZID;X-RICAL-TZSOURCE=TZINFO:America/Los_Angeles
BEGIN:DAYLIGHT
DTSTART:20170312T020000
RDATE:20170312T020000
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BEGIN:VEVENT
CREATED;VALUE=DATE-TIME:20170801T201619Z
DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20170815T203000
DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20170815T180000
DTSTAMP;VALUE=DATE-TIME:20170801T201619Z
LAST-MODIFIED;VALUE=DATE-TIME:20170801T201619Z
UID:http://calagator.org/events/1250472308
DESCRIPTION:Plain Language is important for content creators\, but it app
 lies to UXers and developers\, as well. At first glance\, Plain Language
  is about making content more accessible to people with traumatic brain 
 injury\, cognitive impairments\, dyslexia\, etc. But Plain Language is a
 bout more than reaching people with medical disabilities.  Plain Languag
 e is about getting your message through to people who aren’t good reader
 s\, people who need glasses but don’t have them for a variety of reasons
 \, rushed readers who are skimming content on their mobile phones\, etc.
  Committing to Plain Language means you are writing so that everybody ha
 s a fighting chance!  Tonight we are joined remotely by national speaker
 \, Whitney Quesenbery\, and in person with Portland expert\, Katney Bair
 \, as they share their expertise. Join us and learn techniques for how t
 o clarify your writing!  Lineup/Agenda:  • 6:00 gather/networking • 6:30
  presentation begins • Katney will start us off by looking at what is Pl
 ain Language\, exploring the business side and the numbers. • Whitney wi
 ll share her experience including usability testing with Plain Language.
   • 8:00 presentations wrap-up\, time for Q&amp\;A and conversation • 8-
 8:30 closing/networking Katney Bair  &#13\;\n&#13\;\n&#13\;\nKatney is t
 he principal consultant at Pretty Plain\, a communications company speci
 alizing in public information. Pretty Plain's communication services com
 bine copywriting\, graphic design and project management. Clients includ
 e government agencies\, medical centers\, health insurance companies\, s
 mall businesses\, public schools\, universities and non-profit organizat
 ions. Katney’s deep experience in all areas of marketing and communicati
 ons\, along with her Plain Writing expertise\, help her craft clear mess
 aging that effectively reaches different groups across different platfor
 ms.  Whitney Quesenbery  Whitney has written three books - A Web for Eve
 ryone\, Storytelling for User Experience\, and Global UX - to help pract
 itioners keep users in mind throughout the creative process.  Whitney’s 
 work in Plain Language started with the guide to the first LaserJet 4 an
 d has continued through projects at organizations like the National Canc
 er Institute and The Open University in the UK. Now\, most of her work a
 ims to help voters understand how to participate in democracy from optio
 ns for voting to making decisions about ballot choices. Maybe the right 
 to understand is a civil right! CrowdCompass is our event host\, review 
 their accessibility information and let us know if you have questions! \
 n\nTags: meetup:event=240820921\, meetup:group=Portland-Accessibility-an
 d-User-Experience-Meetup\, web design\, technology\, accessibility\, use
 r experience\, usability\, accessible web design\, User Research\, unive
 rsal design\, accessible technology\, mobile user experience\, inclusive
  design\, a11y\, wcag\, web accessibility\n\nImported from: http://calag
 ator.org/events/1250472308
URL:https://www.meetup.com/Portland-Accessibility-and-User-Experience-Mee
 tup/events/240820921/
SUMMARY:Portland Accessibility and User Experience Meetup (PDXAUX) - Plai
 n Language & Accessibility with Whitney & Katney
LOCATION:CrowdCompass: 308 Southwest 2nd Avenue\, Suite 200\, Portland OR
  97204 us
SEQUENCE:2
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