BEGIN:VCALENDAR PRODID;X-RICAL-TZSOURCE=TZINFO:-//Calagator//EN CALSCALE:GREGORIAN X-WR-CALNAME:Calagator METHOD:PUBLISH VERSION:2.0 BEGIN:VTIMEZONE TZID;X-RICAL-TZSOURCE=TZINFO:America/Los_Angeles BEGIN:DAYLIGHT DTSTART:20170312T020000 RDATE:20170312T020000 TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20170301T154527Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20170315T193000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20170315T180000 DTSTAMP;VALUE=DATE-TIME:20170301T154527Z LAST-MODIFIED;VALUE=DATE-TIME:20170301T154527Z UID:http://calagator.org/events/1250471533 DESCRIPTION:After a decade working in digital marketing and strategy\, He len Chang wanted a side project distraction. She set out a few criteria— it needed to take her away from the computer\, be tangible\, and make fo r a good conversation starter. All the things that digital marketing and strategy supposedly are not. Driven by nothing more than impulse and na ivete\, she created 1UP Caramels\, which turned out to be a business\, w hich turned out to be a success\, which turned out to be not so differen t from selling a product\, design or service in the digital world after all. \;\n \;\nIn this talk\, Helen will share 8 lessons in digital marketing and strategy that she learned and reaffirmed while she took a break from digital marketing and strategy to sling caramels. Bring a fr iend and cozy up with your peers at this March edition of Refresh Portla nd. \;\n \;\nOur Presenter\, Helen Chang \;\n \;\nHelen Chan g works in digital media and has done the full-gamut: design and program ming\, planning and execution\, production and lead. In her more recent role as a digital strategist\, she helps companies build out their digit al channels and establish best practices in digital communications\, use r research and engagement\, campaign strategies\, and performance measur ement. She is also in the process of developing digital marketing course s for a university client. \;\n \;\nIn her spare time\, Helen enjo ys nothing more than good food and the company of good people.\n\nTags: refreshPDX\, marketing\n\nImported from: http://calagator.org/events/125 0471533 URL:http://rfrshpdx.org/a-deliciously-good-chew-lessons-in-digital-market ing-and-strategy/ SUMMARY:Refresh Portland — A Deliciously Good Chew: Lessons in Digital Ma rketing and Strategy LOCATION:FINE: 1140 SW 11th Ave \n Suite 200\, Por tland OR 97205 US SEQUENCE:2 END:VEVENT END:VCALENDAR