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CREATED;VALUE=DATE-TIME:20151020T230957Z
DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20151028T190000
DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20151028T170000
DTSTAMP;VALUE=DATE-TIME:20151020T230957Z
LAST-MODIFIED;VALUE=DATE-TIME:20151020T230957Z
UID:http://calagator.org/events/1250469271
DESCRIPTION:The TAO Tech Leadership + Marketing Communities are bridging 
 the IT/Marketing divide this October. &#13\;\n&#13\;\nIt is crucial for 
 modern businesses that IT and Marketing teams have a highly functional a
 nd communicative relationship.  Join us October 28th\, for The Future of
  Marketing and IT Partnerships\, where marketing and IT professionals wi
 ll show how to effectively to work together. This is a panel you will no
 t want to miss! &#13\;\n &#13\;\nThis panel discussion will answer quest
 ions such as: &#13\;\n-In communicating with your IT team\, how do you e
 ffectively communicate a project's end goal? &#13\;\n-How do you help yo
 ur team understand the IT team's blockers and distill down the essential
  functions of potential technological tools? &#13\;\n-What are the best 
 tools to educate yourself on the development and operations processes?&#
 13\;\n-In communicating with your Marketing team\, how do technologists 
 translate complex technical problems into layman's terms? &#13\;\n-How d
 o you help marketing understand the best use of your time in order to st
 ay on-time and on-budget&#13\;\n-How do you build trust between your Mar
 keting team while not overcommitting your resources?&#13\;\n&#13\;\nPane
 lists&#13\;\nSteve McCallion\, Chief Member Officer and Creative Directo
 r\, ZOOM+&#13\;\nSteve is responsible for all member experiences\, membe
 r acquisition\, and the ZOOM+ brand.  Steve served as President of Chrom
 e Industries 2011-2014.  He also served at Ziba Design 1993-2011\, where
  he was Executive Creative Director 2006-2011.  Steve received his Maste
 r's Degree in Architecture at Columbia University in 1989.&#13\;\n&#13\;
 \nDavid Kohel\, Chief Technology Officer\, ZOOM+&#13\;\nDavid is the tec
 hnology leader for ZOOM+.  David directed product and technology strateg
 y and delivery for all Nike digital brand experiences from 2010-2015\, i
 ncluding web\, mobile\, and platforms.  He was the organizational leader
  for product management\, architecture\, and engineering with direct own
 ership of 200+ online experiences and 5 mobile applications.  Prior to N
 ike\, David was Director of Product Management for Kroger/Fred Meyer Jew
 elers from 2002-2010 where he rebuilt the order management and supply ch
 ain processes and redesigned key supple chain systems.&#13\;\n&#13\;\nMo
 derator&#13\;\nKerry McClenahan\, Founder and CEO\, McClenahan Bruer (Mc
 Bru)&#13\;\nMcClenahan Bruer (McBru) is a Portland\, Oregon-based tech B
 2B marketing agency whose clients range from start-ups to multi-billion 
 dollar companies across industries as diverse as semiconductors\, storag
 e and enterprise software. McBru drives business value for its clients v
 ia a strategic mix of creative content and communications channels that 
 helps them win their unfair share of mind and market.&#13\;\nKerry serve
 s on the board of directors of Social Venture Partners Portland\, an org
 anization comprising engaged philanthropists who invest financial\, huma
 n and social capital to solve pressing community problems. Kerry holds a
  bachelor of science degree in organizational and mass communications fr
 om Eastern Washington University.&#13\;\n&#13\;\nEvent Details:&#13\;\nW
 hen: Wednesday\, October 28th&#13\;\nTime: 5:00 - 7:00PM&#13\;\nWhere: J
 ama Software\, 135 SW Taylor Street\, #200\, Portland\, OR&#13\;\nCost: 
 $25 Members I $45 Non-members\n\nTags: marketing\, it\, strategy\, Partn
 ership\n\nImported from: http://calagator.org/events/1250469271
URL:http://www.techoregon.org/event/future-marketing-it-partnerships
SUMMARY:The Future of Marketing + IT Partnerships
LOCATION:Jama Software: 1060 Nw 9th Ave\, Portland OR 97209 US
SEQUENCE:1
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