BEGIN:VCALENDAR PRODID;X-RICAL-TZSOURCE=TZINFO:-//Calagator//EN CALSCALE:GREGORIAN X-WR-CALNAME:Calagator METHOD:PUBLISH VERSION:2.0 BEGIN:VTIMEZONE TZID;X-RICAL-TZSOURCE=TZINFO:America/Los_Angeles BEGIN:DAYLIGHT DTSTART:20140309T020000 RDATE:20140309T020000 TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20140507T210514Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20140612T213000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20140612T184500 DTSTAMP;VALUE=DATE-TIME:20140507T210514Z LAST-MODIFIED;VALUE=DATE-TIME:20140507T210514Z UID:http://calagator.org/events/1250466151 DESCRIPTION:Our economy has become a service economy. The shift away from manufacturing has been happening for some time\, but lately the pace of change is increasing. New offerings make it easier and cheaper for indi viduals to become service providers\, and expanding networks are changin g the business landscape day by day. The level of coherency consumers de mand across an ever-increasing range of digital and analog interactions is on the rise\, too. Established businesses complain of being internall y siloed\, or not nimble enough to keep up\; agile startups struggle to escape price wars in commodified industries. The challenge for organizat ions large and small is actually the same: how do we connect better? How can we mean more? \;\n \;\nThe answer lies in understanding the n ature of change\, which our panel will investigate: \;\n \;\n--How can businesses learn to identify when change presents opportunity? \;\n \;\n--What does it take to continually understand and adapt to c hanging customers? \;\n \;\n--How do businesses know what to chang e to stay relevant? \;\n \;\nInnovation is essential to meeting to day’s challenges through new services or reimagining mature offerings. T he changes demanded aren’t limited to improving existing service offerin gs: innovation is the crucial ingredient to keep meeting changing market s and improve bottom lines\, online or in person. We hope you’ll join us for our discussion about what it means to keep up (and forge ahead) in the service economy. \;\n \;\nPANEL MEMBERS: \;\n \;\nKatie Dill\, Head of Experience Design \;\nAirbnb \;\nAs the Head of Air BnB's Experience Design\, Katie leads the interaction and visual design team defining Airbnb’s digital products and services. She joined AirBnB from Greenstart venture design where\, as a Partner and Creative Directo r\, she worked with early stage startups to design their user experience and brand strategy. Katie's expertise includes interaction and industri al design\, business strategy and user research. \;\n \;\nCliff Kuang\, Senior Editor \;\nWIRED \;\nCliff is an articles editor at WIRED\, where he oversees design coverage in-print and online. He also oversees WIRED's homepage and its business coverage online. Previously\, he was design editor at Fast Company\, where he founded its award-winni ng spin-off site\, Co.Design. \;\n \;\nCale Thompson\, Creative D irector \;\nZiba Design \;\nCale Thompson is a creative director at Ziba\, providing relevant and compelling insights that inspire\, info rm and affect innovative products and services. He leads multidisciplina ry teams of designers and researchers to develop innovative new experien ces for businesses. \n\nTags: Service Economy\, Service Design\, design\ , portland\, events\, Ziba Design\n\nImported from: http://calagator.org /events/1250466151 URL:https://www.eventbrite.com/e/ziba-panel-series-the-service-economy-ti ckets-11419589299 SUMMARY:Ziba Panel Series: The Service Economy LOCATION:Ziba Auditorium: 1044 Northwest 9th Avenue\, Portland OR 97209 U S SEQUENCE:1 END:VEVENT END:VCALENDAR