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CREATED;VALUE=DATE-TIME:20130808T183444Z
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DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20130911T183000
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UID:http://calagator.org/events/1250464696
DESCRIPTION:Demonstrating the value of design in business is key to posit
 ioning design\, UX and HCI more strategically in an organization. Yet de
 monstrating this has been a vexing challenge for designers. Using metric
 s that matter to leaders as the kernel in a story is key to meeting busi
 ness leaders halfway in their quest to understand what design\, UX and H
 CI can do for them. Furthermore\, contrary to popular belief\, there is 
 not a clear-cut set of metrics\, a “clip of silver bullets”\, that works
  for all situations. What to measure then\, is highly situational. Desig
 n Thinking is perfect for developing solutions to highly situational cha
 llenges. &#13\;\n&#13\;\nThis presentation will cover the presenter’s ex
 amples and experiences in successfully applying Design Thinking to demon
 strate the value of design\, UX and HCI to business in: &#13\;\n•Determi
 ning what to measure for a situation &#13\;\n•Measuring what matters to 
 key stakeholders&#13\;\n•Designing a viable\, sustained measurement syst
 em&#13\;\n•Communicating the results with impact to key stakeholders&#13
 \;\n&#13\;\nAbout the Speaker&#13\;\nSteve Sato is the founder of Sato+P
 artners\, a management consulting and organization development firm by a
 nd for design leaders. Steve works with executives\, directors and their
  teams to build experience\, design and innovation capability through us
 ing existing work to bootstrap. Previously\, Steve was at Hewlett-Packar
 d and led its customer-centered strategy and planning consultancy\, then
  later in Corporate Design\, led building experience design capability a
 cross the company. Steve was formerly at Doblin Group as a design planne
 r and also at Accenture\, pioneering customer-centered design for the co
 mpany in their advanced R&amp\;D group.&#13\;\n&#13\;\nHe has a Masters 
 in Design from the Institute of Design at IIT\, Masters of Engineering M
 anagement from Northwestern University and a Bachelor’s of Science in Me
 chanical Engineering from the University of Illinois. His clients includ
 e Microsoft\, Yahoo!\, Coca-Cola\, Industrial Design Society of America\
 , The Hershey Company and HP. See www.satopartners.com for further detai
 ls.&#13\;\n\n\nTags: ux\, tech\n\nImported from: http://calagator.org/ev
 ents/1250464696
URL:http://www.chifoo.org/index.php/chifoo/events_detail/using_value_to_p
 osition_design_ux_and_hci_more_strategically_in_an_organiza/
SUMMARY:CHIFOO Presents: Using Value to Position Design\, UX\, and HCI Mo
 re Strategically In an Organization
LOCATION:Connective DX Community Room: 2030 NW Pettygrove St\, Portland O
 R 97209 US
SEQUENCE:1
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