BEGIN:VCALENDAR PRODID;X-RICAL-TZSOURCE=TZINFO:-//Calagator//EN CALSCALE:GREGORIAN X-WR-CALNAME:Calagator METHOD:PUBLISH VERSION:2.0 BEGIN:VTIMEZONE TZID;X-RICAL-TZSOURCE=TZINFO:America/Los_Angeles BEGIN:STANDARD DTSTART:20111106T020000 RDATE:20111106T020000 TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST END:STANDARD END:VTIMEZONE BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20120106T092258Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20120126T200000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20120126T173000 DTSTAMP;VALUE=DATE-TIME:20120106T092258Z LAST-MODIFIED;VALUE=DATE-TIME:20120106T092258Z UID:http://calagator.org/events/1250461815 DESCRIPTION:While the need to understand the customer’s requirements is w idely acknowledged\, too many development efforts suffer from problems w ith the requirements. A common mistake includes capturing what the custo mer asks for at a high level\, without really understanding the customer need and use model for the product. Many product failures can be attrib uted to not having a full understanding of what creates value for the cu stomer. Fully understanding what customers value will make the product d evelopment process more productive and increase the likelihood of custom er success and satisfaction. \;\n \;\nThe Oregon Chapter of the Pr oduct Development and Management Association (PDMA) invites you to its J anuary Learning and Networking Event. At this event\, experienced profes sionals will discuss their experiences with understanding customer requi rements\, how to best understand their underlying need\, what approaches work best for collaborating with the customer in creating requirements\ , and common mistakes to avoid. \;\n \;\n*A special thanks to the Oregon Technology Business Center (OTBC) for hosting this event.* \;\ n \;\n**Moderator:** To be announced \;\n \;\n### **Panelists** \;\n \;\n### **Chris Dennis** – Managing Director\, Steaming Kett le Consulting \;\n \;\n### **Leo Frishberg** – Product Design Mana ger\, Intel \;\n \;\n### **Albrech Enders** – Owner and Principal at endersgroup \;\n \;\n \;\n$20 on-line registration prior to the event \;\n \;\n$25 at the door \;\n \;\nA discount is av ailable for PDMA members \;\n \;\nClick on the website address abo ve to register for this event\n\nTags: marketing\, product development\, product marketing\, customer satisfaction\, customer requirements\n\nIm ported from: http://calagator.org/events/1250461815 URL:http://www.pdma.org/chapter_home.cfm?pk_chapter=1 SUMMARY:PDMA Learning and Networking Event: CUSTOMER REQUIREMENTS – WHY D O WE GET IT WRONG? LOCATION:OTBC (Oregon Technology Business Center): 8305 Southwest Creeksi de Place\, Beaverton Oregon 97008 US SEQUENCE:2 END:VEVENT END:VCALENDAR