BEGIN:VCALENDAR PRODID;X-RICAL-TZSOURCE=TZINFO:-//Calagator//EN CALSCALE:GREGORIAN X-WR-CALNAME:Calagator METHOD:PUBLISH VERSION:2.0 BEGIN:VTIMEZONE TZID;X-RICAL-TZSOURCE=TZINFO:America/Los_Angeles BEGIN:STANDARD DTSTART:20111106T020000 RDATE:20111106T020000 TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST END:STANDARD END:VTIMEZONE BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20111019T060520Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20111115T200000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20111115T173000 DTSTAMP;VALUE=DATE-TIME:20111019T060520Z LAST-MODIFIED;VALUE=DATE-TIME:20111019T060520Z UID:http://calagator.org/events/1250461496 DESCRIPTION:Companies are challenged with creating innovative product and services to compete and win in their markets. They must find ways to ge t new product ideas developed in cultures where it is often difficult to create breakthroughs. They must also continually create customer value - perhaps outside of a typical value chain\, and more of a value network . Managing costs is also a factor\, and being able to reuse and repurpos e assets all along the product development and marketing process is key. Bringing customer insights to the forefront of the process is often dif ficult in organizations where it is safer and more acceptable to do thin gs the way you’ve been doing them. Today\, many companies are competing not only on superior technology or superior innovation\, but also superi or user experience. \;\n \;\nInstead of giving an engineer or pl anner a written use case\, what if you gave them an animated scenario wh ere that case is played out – allowing them to ‘see’ and ‘feel’ what nee ds to happen\, instead of just putting a requirement to it and starting to build something? \;\n \;\nThe Oregon Chapter of the Product Dev elopment and Management Association (PDMA) invites you to its November L earning and Networking Event. At this event\, Kate Ertmann\, who is als o presenting the same topic at the PDMA 35th Product Innovation and Mana gement Annual Global Conference\, will discuss and demonstrate how anima tion can be used as a business tool throughout the ideation process\, pr oduct development process and marketing process\, and can help streamlin e time to market. She will also show how to leverage digital assets for later use in marketing campaigns. \;\n \;\n$20 on-line registratio n prior to the event \;\n \;\n$25 at the door \;\n \;\nA dis count is available for PDMA members \;\n \;\nPlease register at ht tp://www.pdma.org/chapter_home.cfm?pk_chapter=1\n\nTags: PDMA animation prototyping marketing\n\nImported from: http://calagator.org/events/1250 461496 URL:http://www.pdma.org/chapter_home.cfm?pk_chapter=1 SUMMARY:PDMA Learning and Networking Event - Ethnographic 3D Animation LOCATION:OTBC (Oregon Technology Business Center): 8305 Southwest Creeksi de Place\, Beaverton Oregon 97008 US SEQUENCE:2 END:VEVENT END:VCALENDAR