CEO Roundtable - Establishing Your Company's Brand and Marketing: Getting It Right the First Time
Frank Helle, CEO of Axian, Inc., will lead an interactive discussion about what it takes to properly build a company’s Brand and Marketing plans. The session will focus on what is needed to ensure that this is done properly from the beginning. Too often, CEO’s neglect this critical juncture resulting in a company with only partial potential due to the lack of a brand or identity. Practical discussion will highlight:
• Essential first steps for developing the brand and marketing • The tough strategic decisions that need to be made • How to know if direction is any good • Practical suggestions for developing the execution
Your insights into what has worked and what has not will be welcome and integrated into the discussion.
Our featured content expert is Peter Weiss of Weiss Ideas. Peter has lead successful marketing programs for over fifty Fortune 500 and start-up companies all over the world including Procter & Gamble, Danone, Mattel, Clorox, Merck, Glaxo SmithKline, Agilent, Dell, Planar, Routeware, Site9, Pulse Health and many others. Peter earned his MBA and BS from UC Berkeley and has worked in New York, Tokyo, Düsseldorf, Mexico City and San Francisco before Portland. The session will leverage his experiences across a vast array of B2C and B2B companies to help bring valuable insights and practical suggestions to your business.
Open only to CEOS or Presidents of currently operating companies that have employees. Boxed lunch will be served. This program is limited to 12 participants, and is available on a first-come, first-served basis.
Interested in attending the CEO Roundtable? Please contact Kirsten Ringen at 503-222-2270 or email@example.com to register.