BEGIN:VCALENDAR PRODID;X-RICAL-TZSOURCE=TZINFO:-//Calagator//EN CALSCALE:GREGORIAN X-WR-CALNAME:Calagator METHOD:PUBLISH VERSION:2.0 BEGIN:VTIMEZONE TZID;X-RICAL-TZSOURCE=TZINFO:America/Los_Angeles BEGIN:DAYLIGHT DTSTART:20110313T020000 RDATE:20110313T020000 TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20110804T172032Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20110913T133000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20110913T113000 DTSTAMP;VALUE=DATE-TIME:20110804T172032Z LAST-MODIFIED;VALUE=DATE-TIME:20110805T200809Z UID:http://calagator.org/events/1250461189 DESCRIPTION:Frank Helle\, CEO of Axian\, Inc.\, will lead an interactive discussion about what it takes to properly build a company’s Brand and M arketing plans. The session will focus on what is needed to ensure that this is done properly from the beginning. Too often\, CEO’s neglect this critical juncture resulting in a company with only partial potential du e to the lack of a brand or identity. Practical discussion will highligh t: \;\n \;\n• Essential first steps for developing the brand and m arketing \;\n• The tough strategic decisions that need to be made \;\n• How to know if direction is any good \;\n• Practical suggestion s for developing the execution \;\n \;\nYour insights into what ha s worked and what has not will be welcome and integrated into the discus sion. \;\n \;\nOur featured content expert is Peter Weiss of Weiss Ideas. Peter has lead successful marketing programs for over fifty Fort une 500 and start-up companies all over the world including Procter & \; Gamble\, Danone\, Mattel\, Clorox\, Merck\, Glaxo SmithKline\, Agilen t\, Dell\, Planar\, Routeware\, Site9\, Pulse Health and many others. Pe ter earned his MBA and BS from UC Berkeley and has worked in New York\, Tokyo\, Düsseldorf\, Mexico City and San Francisco before Portland. The session will leverage his experiences across a vast array of B2C and B2B companies to help bring valuable insights and practical suggestions to your business. \;\n \;\nOpen only to CEOS or Presidents of current ly operating companies that have employees. Boxed lunch will be served. This program is limited to 12 participants\, and is available on a first -come\, first-served basis. 

 \;\n \;\nInterested in attending th e CEO Roundtable? Please contact Kirsten Ringen at 503-222-2270 or kirs tenr@oen.org to register. \n\nImported from: http://calagator.org/events /1250461189 URL:http://www.oen.org/events.aspx?id=221 SUMMARY:CEO Roundtable - Establishing Your Company's Brand and Marketing: Getting It Right the First Time LOCATION:IronStone Bank : 309 SW Sixth Avenue\, Portland OR 97204 US SEQUENCE:2 END:VEVENT END:VCALENDAR