Tapping Facebook's True Marketing Potential
Dinner Served at 5:30 PM Program Begins at 6:00 PM
It's no surprise that Facebook is a big deal - but exactly how big is it and what do you do with it? Justin Kistner of Webtrends will discuss how dominate Facebook's place really is in the digital marketplace. He will share tips and tactics that organizations can use to make Facebook work as a "loyalty program" to engage customers in meaningful conversations. He'll cover the basics of using the three core Facebook marketing tools: ads, apps, and analytics. Join us to learn how Facebook can become a key piece of your strategic marketing planning.
Presenter Justin Kistner: Justin is the Sr. Manager of Social Product Marketing at Webtrends. During his time at Webtrends, Justin led the development of Webtrends' Facebook Analytics as well as their end to end Facebook campaign solutions. Kistner joined Webtrends from Voce Communications, where he helped architect social strategy for clients such as Intel and Oracle. He previously spent time as a Social Engagement Coordinator at Jive Software, and was the owner of Metafluence, Inc. - an independent web presence consultancy. In addition to his role at Webtrends, Kistner founded Beer and Blog - a blogging meet up hosted in 18 cities from Portland to Tokyo. Kistner also holds a bachelor degree in advertising from the University of Oregon.