BEGIN:VCALENDAR PRODID;X-RICAL-TZSOURCE=TZINFO:-//Calagator//EN CALSCALE:GREGORIAN X-WR-CALNAME:Calagator METHOD:PUBLISH VERSION:2.0 BEGIN:VTIMEZONE TZID;X-RICAL-TZSOURCE=TZINFO:America/Los_Angeles BEGIN:DAYLIGHT DTSTART:20100314T020000 RDATE:20100314T020000 TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20101015T174813Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20101015T133000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20101015T123000 DTSTAMP;VALUE=DATE-TIME:20101015T174813Z LAST-MODIFIED;VALUE=DATE-TIME:20101015T174813Z UID:http://calagator.org/events/1250459355 DESCRIPTION:Free Business Training\, Portland \;\n \;\n“Transformin g Customers into Raving Fans Through Social Media” \;\n \;\nMany s uccessful companies are using social media to attract and convert leads\ , grow revenue\, reduce marketing costs and even develop new products.&# 13\;\n \;\nIs YOUR business being left behind? \;\n \;\nWhy Do Some Businesses Have Trouble With Social? \;\n \;\n85% of companie s have used Social Media and failed to see business results\, while 10% use it and see their revenue soar. There are 3 primary reasons why busin esses fail with their Social Media efforts: \;\n \;\n1. The busine ss has a siloed organizational structure. Social media can often blur th e lines between customer service\, sales\, marketing and even R&\;D. Be open to change. \;\n \;\n2. The business leaders think social m edia is nothing more than another marketing tactic. But \;\nthis appr oach leads to pushy selling and inconsistent messaging and can turn off more business in the long-term. These new tools require a different mind set than traditional marketing. \;\n \;\n3. The business leader mi stakenly assumes that because many of the social channels are free that they are easy to use and so jump in without a strategy. After this doesn ’t work\, they conclude that social simply doesn’t work. The problem\, h owever\, was with the message\, not the medium. \;\n \;\nPut YOUR Business in the Winning 10% \;\n \;\nJoin Cinta Media Group for a free training to help your business thrive in the modern marketplace. Yo u will walk away with clear actionable steps you can take. There will be time for Q&\;A at the end. \;\n \;\nWhere &\; When \;\n& #13\;\nKey Bank \;\n1222 SW 6th Avenue \;\nPortland\, OR 97204 \;\n \;\nDate: Thursday\, October 21 at 12:30 PM \;\n\n\nTags: soc ial media\, training\, strategy\, business\n\nImported from: http://cala gator.org/events/1250459355 URL:http://cintamedia.com/social-media-company-portland/social-media-meet up SUMMARY:Planning a social media strategy LOCATION:Key Bank : 1222 SW 6th Ave\, Portland OR 97204 US SEQUENCE:1 END:VEVENT END:VCALENDAR