BEGIN:VCALENDAR PRODID;X-RICAL-TZSOURCE=TZINFO:-//Calagator//EN CALSCALE:GREGORIAN X-WR-CALNAME:Calagator METHOD:PUBLISH VERSION:2.0 BEGIN:VTIMEZONE TZID;X-RICAL-TZSOURCE=TZINFO:America/Los_Angeles BEGIN:DAYLIGHT DTSTART:20100314T020000 RDATE:20100314T020000 TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT END:DAYLIGHT END:VTIMEZONE BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20100511T181951Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20100519T200000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20100519T173000 DTSTAMP;VALUE=DATE-TIME:20100511T181951Z LAST-MODIFIED;VALUE=DATE-TIME:20100517T155205Z UID:http://calagator.org/events/1250458678 DESCRIPTION:This month IxDA Portland is pleased to present a lecture from Jared Spool! \;\n \;\n \;\nWednesday May 19\, 2010 \;\n \;\nCost: \;\nFree! You need to register and bring your ticket for ad mission. There are only 220 seats available! \;\nRSVP: http://spool-a mazon.eventbrite.com/ \;\n \;\nWhere: \;\nWorld Trade Center Po rtland \;\n121 SW Salmon St\, 2WTC\, Portland OR 97204 \;\nBrid ge Level Auditorium \;\nDirections [http://www.wtcpd.com/mapsanddirec tions.php] \;\nParking is available below the building for $3. \;\ n \;\nWhat Time: \;\n6pm-8pm \;\n \;\nTopic: \;\nRevealin g Design Treasures from The Amazon \;\n \;\nOn its surface\, Amazo n.com just seems like a large e-commerce site\, albeit a successful one. Its design isn't flashy\, nor is it much to write home about. But deep within its pages are hidden secrets -- secrets that every designer shoul d know about. \;\n \;\nIf one looks closely at what the team at Am azon has built\, it's filled with innovative functionality and clever de signs\, all of which creates a delightful experience for its users and d irectly produces regular profits for its shareholders. But not all is pe rfect. Some design changes in the last few years have not been the succe ss that the team had hoped for. Amazon's exceptional qualities and imper fections are critical knowledge for any designer that wants to dig deep into what makes the site tick. \;\n \;\nIn this entertaining prese ntation\, Jared will share some of UIE's latest research into the hidden treasures of (the) Amazon. You'll learn: \;\n \;\n+ The simple Ye s/No question that increased revenues by more than $1 billion \;\n+ T he elegant subtlety of Amazon's security system \;\n+ Why Amazon's bu siness model is more than meets the eye (and why designers need to care) \;\n+ The wins and losses that Amazon has had with social media func tionality \;\n \;\nAbout the speaker \;\n \;\nJared M. Spool \, Founding Principal \;\nIf you’ve ever seen Jared speak about usabi lity\, you know that he’s probably the most effective\, knowledgeable co mmunicator on the subject today. What you probably don’t know is that he has guided the research agenda and built User Interface Engineering int o the largest research organization of its kind in the world. He’s been working in the field of usability and design since 1978\, before the ter m "\;usability"\; was ever associated with computers. \;\n 3\;\nJared spends his time working with the research teams at the compan y\, helps clients understand how to solve their design problems\, explai ns to reporters and industry analysts what the current state of design i s all about\, and is a top-rated speaker at more than 20 conferences eve ry year. He is also the conference chair and keynote speaker at the annu al User Interface Conference\, is on the faculty of the Tufts University Gordon Institute\, and manages to squeeze in a fair amount of writing t ime. \;\n \;\nSponsored by: \;\nIxDA Portland\, CHIFOO\, PGE\, ISITE Design\, Aquent \;\n \;\n \;\n\n\nTags: upcoming:event=5 615048\n\nImported from: http://calagator.org/events/1250458678 URL:http://www.ixda.org/local/event/25272 SUMMARY:IxDA Portland: Jared Spool LOCATION:World Trade Center: 121 SW Salmon\, Portland Oregon 97204 US SEQUENCE:6 END:VEVENT END:VCALENDAR