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CREATED;VALUE=DATE-TIME:20100225T231045Z
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UID:http://calagator.org/events/1250458354
DESCRIPTION:About the Program:\nYou know the old saying that the only con
 stant is change. That applies very much to today’s business climate.  
 Budgets remain tight.  The old communications channels are giving way to
  new ones. In uncertain times do you hunker down?  Do you act boldly?  D
 o you double down on your investment?  What’s your strategy? \n\nTop c
 orporate and marketing executives coming to this TechAmerica Emerging Bu
 siness breakfast will learn from four experienced marketers how to estab
 lishing an actionable marketing plan as a road-map for growth\, includin
 g how to measure marketing program effectiveness.\n\nAttendees will lear
 n:\n- What are the marketing mistakes that can doom companies\n\n- How t
 o think strategically in developing a marketing plan\n\n- What are some 
 techniques for measuring marketing success\n\n- When to abandon a strate
 gy and try something else\n\n- When and how to change the playing field\
 n\n- What role social networking should be playing in your marketing pla
 ns\n\nThe panelists:\n- Martyn Etherington\, Vice President\, Marketing 
 and Operations\, Tektronix\n\n- Jascha Kaykas-Wolff\, Vice President of 
 Marketing\, Webtrends\, Inc.\n\n- Kevin Renner\, President\, B2B Marketi
 ng Strategies\n\n- Kevin Tate\, Founder &amp\; Principal\, StepChange Gr
 oup\n\nModerator:\n- Bob Patterson\, President\, MKTX\, Inc.\n\nDetails:
 \nWhen:  Thursday\,  April 8\, 2010\nTime:  7:30 - 9:00 a.m.\nWhere:  Or
 egon Zoo\, Skyline Banquet Room\, Portland\, OR\nCost:  $35 TechAmerica 
 Members\, $35 SAO &amp\; OEN Technology Industry Members\, $55 Nonmember
  Technology Companies\, $95 Other Nonmembers\n\nIf you are interested in
  sponsoring this event\, contact Kari.Naone@techamerica.org\, (503) 624-
 5715.\n\nTags: marketing\, business two business marketing\, b2b\, b2b m
 arketing\, networking\n\nImported from: http://calagator.org/events/1250
 458354
URL:http://www.techamerica.org/april2010ebc
SUMMARY:TechAmerica Oregon - Secrets from Successful Marketers
LOCATION:Oregon Zoo: 4001 SW Canyon Rd.\, Portland OR 97221-9704 US
SEQUENCE:1
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