BEGIN:VCALENDAR PRODID;X-RICAL-TZSOURCE=TZINFO:-//Calagator//EN CALSCALE:GREGORIAN X-WR-CALNAME:Calagator METHOD:PUBLISH VERSION:2.0 BEGIN:VTIMEZONE TZID;X-RICAL-TZSOURCE=TZINFO:America/Los_Angeles BEGIN:STANDARD DTSTART:20091101T020000 RDATE:20091101T020000 TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST END:STANDARD END:VTIMEZONE BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20100218T174755Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20100312T130000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20100312T080000 DTSTAMP;VALUE=DATE-TIME:20100218T174755Z LAST-MODIFIED;VALUE=DATE-TIME:20100218T174755Z UID:http://calagator.org/events/1250458328 DESCRIPTION:RED CHAIR 'Studio' is designed to teach mid-level managers an d Account-level Social Media professionals how to properly manage\, meas ure and grow Social Media programs under their care. This fast-paced hal f day session will provide the framework\, insight and step-by-step meth odology needed to most effectively manage a Social Media program and del iver results for customers and the organizations\, so come prepared to t ake copious notes.\n\nBecause RED CHAIR 'Studio' is a half-day session\, participants will have time to return to the office after lunch and imm ediately begin to apply what they have learned. Developing a program tha t specifically caters to "\;roll up your sleeves and get it done&quo t\; managers wasn't enough\; we also wanted to make it financially acces sible to departments with limited budgets. \n\nWhat follows is a brief b reakdown of what the program will cover:\n\nStrategic Planning: How to p roperly develop\, plan and set measurable goals for your social media pr ogram or campaign\, both in the short term and long term - in a way that accomplishes your department's objectives and satisfies upper managemen t.\n\nManagement: How to manage the Social Media program from inception to every phase of its evolution. We will go over process integration\, m onitoring\, engagement\, community management\, customer support\, onlin e reputation management internal communications\, project management and legal considerations.\n\nMeasurement and Growth: The final portion of t he session will focus on how to properly measure success. This discussio n will focus on lining up measurement with your program's specific objec tives\, choosing the correct tools and metrics for the job\, properly re porting successes and failures\, and how to use data to ensure the growt h of your program.\n\nWho should attend:\nDepartment managers wishing to learn how to effectively build\, grow and manage Social Media programs for their business units.\nSocial Media managers and directors wishing t o learn how to more effectively manage and grow sustainable Social Media programs for their clients and/or their own firms.\n\nAccount-level age ncy and digital program managers looking to significantly improve their working knowledge of effective Social Media program management.\n\nCommu nity managers\, IT managers\, HR managers\, small business owners (less than 10 employees)\, marketing project managers\, product managers\, cus tomer service managers\, and anyone not at the Executive level wishing t o further their practical understanding of Social Media program manageme nt.\n\nTags: social media training\, social media\, online training\, so cial media programs\, red chair group\, red chair studio\n\nImported fro m: http://calagator.org/events/1250458328 URL:http://www.redchairgroup.com/red-chair-studio/red-chair-studio-portla nd SUMMARY:Social Media Training: Red Chair Studio LOCATION:Webtrends: 851 SW 6th Ave.\, Suite 1600\, Portland OR 97204 US SEQUENCE:1 END:VEVENT END:VCALENDAR