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CREATED;VALUE=DATE-TIME:20090126T015751Z
DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20090126T180000
DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20090126T180000
DTSTAMP;VALUE=DATE-TIME:20090126T015751Z
LAST-MODIFIED;VALUE=DATE-TIME:20090126T180119Z
UID:http://calagator.org/events/1250456575
DESCRIPTION:[Full details at http://upcoming.yahoo.com/event/1515705/ ] M
 any local companies are contemplating the opportunities created by the i
 Phone App Store and whether or not to change their focus to build iPhone
  applications. One local company that has taken the leap is Night &amp\;
  Day Studios.          Night &amp\; Day Studios is a media production an
 d software development house in SE Portland. They got their start develo
 ping kiosks and other exhibit media for museums.           Since the sum
 mer of 2008\, they have been developing iPhone apps for adults\, childre
 n\, and families. Night &amp\; Day Studios plans to transition completel
 y to mobile development by 2010. They currently have five apps in the iT
 unes store\, ranging from the trivia game Big Fat Lies to the #10 kids g
 ame\, Peekaboo Barn.          Night &amp\; Day team members will share t
 heir experience developing and marketing iPhone apps\, focusing in parti
 cular on Peekaboo Barn. They will detail the process of app submission a
 nd approval\; setting prices\; getting attention from iPhone app reviewe
 rs\, VIPs\, and other earned media\; internet advertising\; dynamics of 
 the iTunes store (ratings vs. units sold\, targetting categories)\; and 
 creating the even more popular (and free) Peekaboo Barn Lite.           
 For those interested\, they can also field questions about the process o
 f becoming iPhone developers\, contracting and working with an outside i
 llustrator\, identifying and using Creative Commons media\, and user-tes
 ting with children and families.           About Night &amp\; Day Studio
 s      Night &amp\; Day Studios is a team of 11 designers and entreprene
 urs located in the firehouse on 7th Ave. Team members have various backg
 rounds in interactive design\, writing\, media production\, educational 
 theory\, and marketing.          Company founder Nat Sims will be joined
  by team members Chris Higgins and Erin Rackleman.\n\nImported from: htt
 p://calagator.org/events/1250456575
URL:http://upcoming.yahoo.com/event/1515705/
SUMMARY:Transitioning to iPhone Development - Night & Day Studios
LOCATION:AboutUs: 107 SE Washington St.\, Suite 520\, Portland Oregon 972
 14 US
SEQUENCE:0
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