BEGIN:VCALENDAR PRODID;X-RICAL-TZSOURCE=TZINFO:-//Calagator//EN CALSCALE:GREGORIAN X-WR-CALNAME:Calagator METHOD:PUBLISH VERSION:2.0 BEGIN:VTIMEZONE TZID;X-RICAL-TZSOURCE=TZINFO:America/Los_Angeles BEGIN:STANDARD DTSTART:20081102T020000 RDATE:20081102T020000 TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST END:STANDARD END:VTIMEZONE BEGIN:VEVENT CREATED;VALUE=DATE-TIME:20081030T222502Z DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20081118T090000 DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20081118T073000 DTSTAMP;VALUE=DATE-TIME:20081030T222502Z LAST-MODIFIED;VALUE=DATE-TIME:20150207T223004Z UID:http://calagator.org/events/1250456065 DESCRIPTION:The Future of Targeted Marketing: Micro-efforts with Macro-th inking \;\nDate: Tue\, Nov 18th \;\nTime: 7:30am-9:00am \;\nL ocation: Governor Hotel 614 SW 11th Avenue Portland\, OR 97205 \;\nC ost: $25 for members $45 for non members \;\nRegistration Deadline: 11/18/2008 \;\nTopic: The Future of Targeted Marketing: Micro-effor ts with Macro-thinking \;\n \;\nAs audiences demand more personal attention in their consumer relationships\, successful sales and marketi ng require targeting these consumers with creative niche efforts. One ar ea where this trend has manifested is the broader use of microsites - ca mpaign-specific webpages that we've all seen\, maybe even built. Where m icrosites often fail\, however\, is in a lack of macro-thinking - they s erve a limited function and leave no opportunities to build a larger rel ationship. This presentation will impart key insights on how applying st rategic big-picture thinking in the use of microsites can improve the qu ality of your sales conversations. \;\n \;\nModerator: Bryan Campb ell \;\n \;\nSpeakers: \;\nBrad Smith\, Executive Director\, We bvisions Conference \;\nWebvisions is a nationally recognized event t hat explores the future of the Web. Since 2001\, he has worked with an a ll-star list of visionaries in technology\, design\, user experience and business strategy\, from leading companies such as Google\, Apple\, Net flix\, LinkedIn\, Flickr and many more. In his day job\, Brad is the Cre ative Director for Hot Pepper Studios\, an award winning design firm loc ated in Portland\, Oregon \;\n \;\nMike Caplan\, Director of Clien t Services\, Ascentium \;\nMike brings over 13 years of marketing and advertising experience. Over his career\, Mike has helped launch new co mpanies\, new products and new brands on a national and global scale for B2B and B2C clients. \;\n \;\nMike brings a specialized focus in interactive and direct marketing to the Ascentium Team - and is an exper t within all phases of the customer life-cycle (acquisition\, retention\ , stimulation). In addition\, Mike also formulates marketing and sales s trategies for Fortune 5000 firms - and brings expertise in Channel and P artner marketing as well. \;\n \;\nSome of the brands Mike has wor ked on over his career include technology accounts (Microsoft\, Intel\, HP\, Cisco\, Dell\, Red Hat\, Novell\, AMD\, Hummingbird Communications\ , Computer Associates\, Bearing Point and Accenture) and consumer accoun ts (Chicago Bulls\, Old Spaghetti Factory\, Trendwest Resorts\, Cars.com \, NewHomeNetwork.com\, Apartments.com\, Chicago Tribune\, Lettuce Enter tain You and All-in Energy Drink). \;\n \;\n \;\nProgram Agenda : \;\n7:30am-8:00am - Registration Breakfast \;\n8:00am-8:40am - P resentation \;\n8:40am-9:00am - Questions &\; Answers \;\n \ ;\nDue to venue attendance guarantees\, there will be an additional $5.0 0 added to your registration fee for the "\;Pay at the Door"\; o ption or to register on site. \;\n \;\nParking Information: Metere d parking is available on the street on either Alder St. or 11th St. The re is a SmartPark available on the corner of 10th and Yamhill for $1.25 per hour and you can enter the Governor Hotel through the Jake's entranc e on 10th St.\n\nImported from: http://calagator.org/events/1250456065 URL:https://db.sao.org/calendar2/event_description.htm?eventID=11/18/08 SUMMARY:SAO The Future of Targeted Marketing: Micro-efforts with Macro-th inking LOCATION:Sentinel Hotel: 614 Southwest 11th Avenue\, Portland Oregon 9720 5 US SEQUENCE:1 END:VEVENT END:VCALENDAR