OEN Webinar - Quality Market Research on a Shoestring, with Mike Riley
Mike Riley, with 30 years in the research industry, will walk through the essential elements of conducting accurate and credible market research.
With research budgets tight (or non-existent), Riley will outline the elements necessary for conducting good research on the cheap. He will highlight the best methods for study design, audience selection, and fair reporting of the data, along with a list of "Do's & Don't" for effect research on a shoestring budget.
The Speaker: Mike Riley
This webinar is presented by Mike Riley, President & Research Director, Riley Research Associates. Mike Riley's expertise is in both quantitative and qualitative methods of public and special audience opinion polling. Riley is adept at incorporating both primary and secondary information into the research process and analysis. He is a public relations research practitioner, accredited by the Public Relations Society of America (APR), and has been recognized by the Marketing Research Association with a Professional Researcher Certification (PRC).
Date and Time: Nov 19, 2008
10:00 am - 11:00 am
Member Price: $20.00 Purchase Non-member Price: $30.00