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DTSTART:20081016T190000
DTEND:20081016T203000
SUMMARY:Building a Brand that Matters
CREATED:20081003T112649
LAST-MODIFIED:20081003T112649
DESCRIPTION:The Dean's Distinguished Lecture Series\n\nBuilding a Brand tha
 t Matters\n\nAlfred Lin\nCOO\, CFO and Chairman\, Zappos.com\n\nThursday\, 
 Oct. 16\, 2008\n7-8:30 p.m.\n\nMilam Hall\, Room 026\n\nAlfred Lin is respo
 nsible for all financial\, administrative\, and warehouse operations of Zap
 pos.com. Since 2005\, he has brought focus\, strategy\, and financial disci
 pline to help grow the business efficiently and profitably. In less than te
 n years\, Zappos.com has matured from an upstart to the top Internet shoe s
 eller that is forecasted to generate $1 billion in gross merchandise sales 
 in 2008. The e-tailer stocks 3 million pairs of shoes\, handbags\, apparel\
 , and accessories\, specializing in some 1\,000 brands that are difficult t
 o find in mainstream shopping malls. Using an interactive Q&A format\, Alfr
 ed will discuss the ingredients to building a brand\, culture\, and company
  that matters. He will share his top ten lessons learned while growing the 
 business over the last decade as well as key insights on e-commerce and ent
 repreneurship.
URL:http://www.bus.oregonstate.edu/about/ddls.htm
DTSTAMP:20081003T112649
UID:http://calagator.org/events/1250455800
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