PSBA Lunch & Learn: High Tech Product Marketing
Why is product management and product marketing so critical to the success of your start-up? As critical as sales? Perhaps even more critical than engineering? If perception is reality, then product management and product marketing define reality.
This lunch and learn is being provided by Mark Gaydos, vice president of worldwide marketing at Tripwire. Mr. Gaydos also is teaching a five-week course on High Tech Product Management and Product Marketing offered by Portland State University's Professional Development Center. Click on this link if you want more info on the full program.
What You'll Learn at the Lunch and Learn This one-hour program will cover two of the many topics on product management and product marketing that will be covered in the five-week course, including:
* How to evaluate your existing software marketing plan * How to create more compelling messaging
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Mark Gaydos, M.B.A., taught this course for UC Berkeley Extension for over 10 years before moving to Portland in 2007. Gaydos has more than 20 years of experience in high-tech marketing, sales, and product management. He is currently vice-president of worldwide marketing at Tripwire, where he directs the company's efforts in extending its market leading position. Prior to Tripwire Mr. Gaydos was senior director of marketing and inside sales for SAP America, guiding the company's CRM on-demand marketing in North America.
Date: Thursday, September 18th, 2008
Time: Noon - 1:00 pm
Where: Portland State Business Accelerator, Mt. Hood Conference Room - 209
2828 SW Corbett Avenue, Portland
Parking: In PSBA lot; at no charge.