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CREATED;VALUE=DATE-TIME:20080915T212530Z
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UID:http://calagator.org/events/1250455737
DESCRIPTION:Why is product management and product marketing so critical t
 o the success of your start-up?  As critical as sales? Perhaps even more
  critical than engineering? If perception is reality\, then product mana
 gement and product marketing define reality.\n\nThis lunch and learn is 
 being provided by Mark Gaydos\, vice president of worldwide marketing at
  Tripwire. Mr. Gaydos also is teaching a five-week course on High Tech P
 roduct Management and Product Marketing offered by Portland State Univer
 sity's Professional Development Center. Click on this link if you want m
 ore info on the full program.\n \nWhat You'll Learn at the Lunch and Lea
 rn\nThis one-hour program will cover two of the many topics on product m
 anagement and product marketing that will be covered in the five-week co
 urse\, including:\n\n    * How to evaluate your existing software market
 ing plan\n    * How to create more compelling messaging\n\nRegister Now 
 button\n\nMark Gaydos\, M.B.A.\, taught this course for UC Berkeley Exte
 nsion for over 10 years before moving to Portland in 2007. Gaydos has mo
 re than 20 years of experience in high-tech marketing\, sales\, and prod
 uct management. He is currently vice-president of worldwide marketing at
  Tripwire\, where he directs the company's efforts in extending its mark
 et leading position. Prior to Tripwire Mr. Gaydos was senior director of
  marketing and inside sales for SAP America\, guiding the company's CRM 
 on-demand marketing in North America.\n\nDate: Thursday\, September 18th
 \, 2008\n\nTime: Noon - 1:00 pm\n\nWhere: Portland State Business Accele
 rator\, Mt. Hood Conference Room - 209\n\n2828 SW Corbett Avenue\, Portl
 and\n\nParking: In PSBA lot\; at no charge.\n\nImported from: http://cal
 agator.org/events/1250455737
URL:http://www.psba.pdx.edu/register-9.18.08
SUMMARY:PSBA Lunch & Learn:  High Tech Product Marketing
LOCATION:PSU Business Accelerator: 2828 SW Corbett Ave\, Portland OR 9720
 1 US
SEQUENCE:0
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