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CREATED;VALUE=DATE-TIME:20080802T201615Z
DTEND;TZID=America/Los_Angeles;VALUE=DATE-TIME:20080826T190000
DTSTART;TZID=America/Los_Angeles;VALUE=DATE-TIME:20080826T180000
DTSTAMP;VALUE=DATE-TIME:20080802T201615Z
LAST-MODIFIED;VALUE=DATE-TIME:20080802T201814Z
UID:http://calagator.org/events/1250455572
DESCRIPTION:An Analysis of Online Messaging\, Fundraising and Advocacy Me
 trics for Nonprofit Organizations\n* Ever wonder how your email list sta
 cks up against other nonprofits?\n* Is it just your open rate that's dec
 lining\, or are all nonprofits seeing the same results?\n* And just what
  is a good online fundraising response rate?\nOur speaker\, Karen Mathes
 on of M+R Strategic Services will speak on the results of the 2008 eNonp
 rofit Benchmarks Study. The report analyzed online messaging\, fundraisi
 ng\, and advocacy data from 21 leading nonprofit organizations. \nKaren 
 will cover key findings on fundraising and advocacy metrics\, explore wh
 at the data tells us about industry-wide changes\, provide key metrics t
 o analyze your organization's online program and take questions about th
 e study and nonprofit online metrics.\nShe will also offer up real-world
  advice and research-based best practices for communicating effectively 
 with your membership\, helping maintain and develop supporters\, build r
 elationships\, and sharing your story.\nKaren Matheson is the Manager of
  Quantitative Research and Analysis at M+R Strategic Services and provid
 es strategic data analysis for a range of M+R's eCampaigns clients\, inc
 luding the Human Rights Campaign\, Oxfam America\, and Susan G. Komen fo
 r the Cure. With a B.S. in Mathematics from the University of Oregon and
  graduate coursework in statistics and analysis\, Karen has a strong qua
 ntitative research background. In addition to co-authoring M+R and NTEN'
 s eNonprofit Benchmarks Study (www.e-benchmarksstudy.com)\, Karen regula
 rly researches and co-authors articles about best online communications 
 strategies using data from several national nonprofits.\nFOOD: Some food
  and beverages are provided\, but feel free to bring something to share!
  We hope that you will join us to meet new friends\, share issues and id
 eas about technology in the nonprofit sector\, and continue to help mold
  the group. These events will also try to offer information about open s
 ource (read: free!) alternatives to software and tools used by or availa
 ble to nonprofits.\nCONNECT ONLINE \nPortland 501 Tech Club at http://gr
 oups.nten.org. \nPortland Net Tuesday at http://netsquared.meetup.com/13
 /\nPlease email Anna at anna@nten.org or Amy at amyrsward@gmail.com with
  any questions.\n\nImported from: http://calagator.org/events/1250455572
SUMMARY:Portland 501 Tech Club/Net Tuesday: eNonprofit Benchmarks
LOCATION:AboutUs: 107 SE Washington St.\, Suite 520\, Portland Oregon 972
 14 US
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